StartupYard World

A Day in the StartupYard World

Because we work around startups every day, it’s sometimes helpful to step back and take a look at the bigger picture. We asked ourselves recently: “what kind of impact do we really have on the world as a whole?”

While it’s true that StartupYard companies touch the lives of millions of people every day, part of the magic of technology is that the vast majority of those people have no idea that when they pick up their smartphone or buy something online, or search for something in an e-shop, or a host of other activities, they are touching a product or service that started in our “yard.”

So we thought we’d try something fun, and give you this- a creative imagining of a single day, from an ordinary person, who just happens to be constantly in contact with products and services we helped bring into the world. While probably no single day would actually look like this, it is a composite of a real day shared by many people, all around the world, who interact with StartupYard companies.

 

A Day in the StartupYard World

You wake up at 9am, and start off by browsing your favorite content online. These sites are monetized using NeuronAd, delivering you a fast, ad-lite experience. You notice an ad for a new movie coming out, and you check your budget with BudgetBakers, to be sure you can afford to go see it tonight, and pay for the babysitter you booked on Hlidacky.cz. You’ve been saving up to get a laser eye surgery, and you’re planning on using Salutara to book a trip to the Czech Republic, but the good news is that it will only cost a fraction of what it would cost at home.

To your delight, BudgetBakers informs you that ClaimAir has sent you 400 Euros as compensation for a delayed flight you had last month, which you booked at the last minute for only 50 Euros with Speedifly. You decide to really spoil the kids tonight, and order them their favorite pizza from DameJidlo.

You use Gjirafa’s search engine to look for an eshop that sells the best tablets, and you soon see recommendations for the best deals, with ads hosted on Gjirafa’s ad network, advertising products that have been identified and priced using TrendLucid’s ecommerce intelligence platform. The eshop you pick runs smoothly because it is being constantly checked for bugs by Testomato. You buy a new tablet, using Gjirafa’s own ecommerce solution, and register the warrantee with Warrantly, so that you’ll never be stuck having lost the receipt. You remember the tablet from an interactive display ad you saw at the local shopping center, courtesy of TotemInteractive.

After your purchase, which is secured by TeskaLabs’ secure mobile gateway, you see a one-question survey generated by SatisMeter, asking you to give feedback on your experience, which you gladly do. The purchase is automatically entered in your BudgetBakers budget.

Later that day, as you’re creating handmade crafts to sell on Shoptsie, you experience an internet outage. Logging onto a public wifi hotspot using Myia, you tweet at the telecom provider that you’re fed up with their lousy service. Thanks to BrandEmbassy’s social CRM platform, the telecom gets back to you in moments to resolve the issue, and a workman is dispatched shortly after. The call with the telecom sounds like it’s from a real person, but the friendly and pleasant voice is being generated by Neuron Soundware technology, which is able to understand everything you say, and gauge your emotional state by listening to your voice.

All this activity has made you tired, so you turn on StreamPlus, and watch a few branded videos from your favorite lifestyle companies to relax. Later, you check in on Works.io, and spot a few paintings from a new artist you’d like to keep an eye on. You decide to book a romantic private cruise on the water tonight with your partner using Boatify.

Don’t forget to sign up for StartupYard’s 2016 Demo Day, April 6th, at the Royal Theater in Prague. Tickets available and going fast!

StartupYard DemoDay 2016, April 6th at the Royal Theater

It’s with great pleasure and anticipation that we announce that StartupYard DemoDay 2016 will take place on April 6th, at the Royal Theater. The event will feature pitches from our 9 startups, and keynote remarks from Mergim Cahani, StartupYard Alum and Founder/CEO of Gjirafa, the “Albanian Seznam.”

The event will take place on April 6th, at 18:00, at the Royal Theater, in Prague.

 

 

 About the Keynote:

NWJ3017-Edit-1Mergim Cahani is the Founder & CEO of Gjirafa, Inc (gjirafa.com), the Albanian Search Engine. Gjirafa has recently raised $2.5M in angel and venture funding, with investors including Ester Dyson, Ondrej Bartos, Phillip Staehelin, and Rockaway Capital. An alum of StartupYard 2014, Gjirafa is working to bring state of the art e-commerce solutions to emerging markets in Kosovo, Albania, and the surrounding regions.

Previously he founded iziSurvey, a mobile survey solution, and MatchBox, now a defunct dating application. Currently Mergim serves as the President of the Board of Governors at American Chamber of Commerce in Kosovo, and has over 15 years of industry experience with startups, technology, management, and investment experience. Previously, in New York, Mergim worked for Broadridge Financial Solutions, an Adjunct Assistant Professor with the department of Computer Science at St. John’s University, and an executive management consulting program at Morgan Stanley Smith Barney. His education includes a Summa Cum Laude BSc degree in Computer Science, an MSc degree in Computer Science from New York University, and an MBA degree with honors majoring in Executive Management from The Tobin College of Business at St. John’s University, all in New York.

About the Venue:

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The grand and historical Royal has stood in Prague for nearly 100 years. It recalls the glory days of the city when it was the capital of the First Czechoslovak Republic, from 1918 to 1938. After the 2nd world war, the theater was confiscated by the state, and it was not returned to its owners, the Maceška Family, until after the Velvet Revolution in 1989. It remains in the family to this day.

In 2014, the family agreed to rent the Royal to Jean-Christophe Gramont, who restored its look and feel to that of a First Republic public venue. Many of the original finishings remain intact, dating back to 1929.

StartupYard DemoDay 2016

Our decision to host StartupYard’s 2016 Demo Day at the Royal is a nod not only to our roots in Central Europe, but also to the Royal’s signature theme: of honoring the past while remaining unafraid to innovate into the future. As the story of those days in Prague just a century ago shows us: progress and innovation must be constantly defended and constantly re-energized by new generations, be they artists, engineers, or entrepreneurs.

The StartupYard 2016 Startups

 

Satismeter: Know Your Customers

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Czech Republic

SatisMeter is perfect for online businesses that lack qualitative feedback from their users.
It’s an in-app feedback platform, that collects NPS data based on specific usage patterns. Unlike a traditional email survey or various in-house solutions, SatisMeter is an easy to integrate, multi-platform solution, perfect for small startups with only a few customers, all the way up to enterprise scale clients.

Satismeter’s current customers include BuzzSumo,  Udacity, Mention, Adroll, Dashlane, and MailJet

 

ClaimAir: Know Your Rights. Get Paid.

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Czech Republic

ClaimAir helps travelers fight the airlines for compensation, because fliers don’t have the time and resources to do it themselves.
It’s is an automated platform that handles the end-to-end process of claiming owed compensation for delays, baggage mishandling, etc. Did you know that the average compensation owed was over 300 Euros?
Unlike travel agencies, ClaimAir is specialized in handling legal compensation claims in large volumes.

 

Neuron Software: Making Sense of Sound

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Czech Republic

Neuron Software is a deep tech startup, exploring the use of self-teaching, constantly learning neural networks in a wide range of audio analysis and audio manipulation applications.
Imagine having a car mechanic in your pocket, able to diagnose a problem just by listening to it. Or being able to accurately document the emotions of your customers, every time anyone from your company talks to them.
Neuron Software’s technology will enable a broad range of new capabilities that are just starting to be explored.

Stream.Plus: The Last Video Platform You’ll Ever Need

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Czech Republic

Stream.Plus is the future of branded video distribution. Brands who have quality video content often lack control over the distribution and monetization of that content. Stream.Plus creates mobile and web apps for branded, interactive online TV channels that create a direct connection between consumers and brands.

NeuronAd: Ads for Everyone

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Czech Republic

Online publishers rely heavily on advertising for revenue. But 20% or more of internet users now have adblockers installed. NeuronAd helps online publishers show relevant, unobtrusive ads to adblocked visitors, while maintaining the speed, security, and experience that led those visitors to employ adblockers.

 

Speedifly: When in Doubt, Travel

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Bulgaria

SpeediFly is for spontaneous travelers who want to get away last minute, but don’t know where they can go on a budget.
It’s a mobile travel discovery platform that locates the customer and finds the 15 cheapest flights departing from and returning to the nearest airport in the next 10 days. Unlike clunky old-fashioned search engines, SpeediFly combines social dimensions like group travel planning, with the ability to discover destinations based on activities and interests.

 

TotemInteractive: Make Ads People Love

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Poland

TotemInteractive enables Digital Out of Home Advertising to become more than just a one-way brand-to-customer ad channel.
It’s a cloud based advertising platform that supports interactive content, like games and contests, by allowing people to control ads directly from their smartphones.
Drive real audience engagement with your live ads, by making ads people love, and love to play with.

Salutara: Your Health Matters

Salutara, Startupyard

Czech Republic

Salutara is a full-service online platform for medical travel. Every year, 11 Million people seek medical procedures that are not accessible or affordable in their home countries. With Salutara as a trusted advisor and intermediary, patients can search and compare clinics, arrange procedures, plan, book, and pay for a whole trip in one place. Travel for your health, with Salutara.

boatify: hop onboard (a boat!)

boatify

Switzerland

Boatify is for people who want to go on a boat ride, but don’t have easy and affordable access to a boat. It’s a web and mobile platform, where boat owners can earn money renting their boats directly.
Unlike typical boat rental services, boatify relies on a network of partner “officers,” who take responsibility for the end-to-end customer experience of each boat rental, making it a snap to safely rent and take a trip in a boat near you, anytime.

We look forward to seeing you at the Royal!

9 Ways to Make Pitching Easier On Yourself

For some who join us at StartupYard, pitching before an audience of 300 is as natural as brushing their teeth. Some people do have a knack for public speaking that can’t exactly be explained. Others have to work at it. This post is for those people- the majority of us, to whom pitching and selling our ideas in front of a bunch of people feels about as unnatural as reciting Shakespeare.

Don’t Overestimate the Role of Talent

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Certain people are naturally good speakers. But most great speakers have to work at it. The chances are that if you hear someone who’s great at public speaking, that ability is the result of many years of practice.

On the flip side, many people with genuine talent are unwilling to put the work in, and really use their talents to full effect. I don’t worry about the worst speakers we have at StartupYard- I worry about the talented ones. Those are the ones most likely to slack when it comes to preparing their pitches and really putting in the work. They are used to coasting on their natural abilities, and they often under-prepare for the overwhelming experience of pitching to a big audience.

When the real talents put in the work, we have magical moments. But more often, the best pitches come from the entrepreneurs who thought they couldn’t even do the pitch.

Be the Biggest, Loudest Person in the Room

This also has to do with natural inclination, but also experience. As a result of meeting so many people in the technology field, I’ve come to be able to spot certain things about people that I couldn’t before. For example, Jan Mayer, Founder and CEO of 2015’s TrendLucid, is a lecturer at Masaryk University. When we first met, and when he pitched StartupYard at our final selection rounds last year, I asked him if he was a teacher.

“How did you know that?” he asked, surprised. It was his ability to project his voice, as I like to say, to about 130% of the available space, and to appear larger than the space he occupied. If you watch teachers teaching, they command attention by speaking in a voice which is slightly louder than it needs to be, and addressed to what seems to be a group which is slightly larger than the actual group they are speaking to.

This “4/3s” voice allows the teacher to command the attention of the audience (often unruly teenagers), in a way that a normal speaking voice could not. By giving the appearance of size and energy that is slightly larger than the room, the teacher makes the audience feel as if they are smaller than they truly are.

So be big. Be bigger than the room.

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Don’t Pitch or Present. Explain and Share

There is a positive example that you can take from Steve Jobs, and more recently Jony Ive or Tim Cook. The best “pitches,” are really not a sales pitch, but a narrative of events, trends, and technologies that explains why a product is the way it is, and why that makes sense.

In best pitches I hear, the emphasis is not on the fact that something can be done cheaper, or that money can be saved or earned- nor do they lay heavy emphasis on the size of the market (a classic rookie mistake is claiming you’re in a “Gazillion Dollar Industry,” as if that means something).

Pitches that tell me a company will be hugely profitable are at best eye-rollers. If you’re a startup, then that’s not a claim anybody should put much faith in. And anyway, the most important thing is the reason your new idea or business model is revolutionary, not exactly how much money it’s going to make. Those predictions will be useless in 6 months. So focus on what you can control, which is the execution of your vision.

Instead, the best pitches tell a story, which is something we work on at StartupYard quite intensively. The story is shared, and the processes involved are explained. If you approach your pitch with this perspective in mind, then you can relieve yourself of much of the burden that many entrepreneurs place on themselves of “selling,” with something much more organic- something that they do every day with employees, friends and family.

Investors and partners want to see that you can clearly explain and share your vision, so make your pitch about that- not about your ability to sell. This is in many ways easier, because it demands that you stick to your strengths, rather than

Remember, then Talk. Not the Other Way Around

When we’re engaged in normal conversation, sometimes we start a sentence without really being sure where it’s going to end.

Here’s a fascinating exercise- record yourself talking about something casually, and then write it down exactly as you spoke it aloud. What you’ll find, typically, is that it makes almost no sense at all. It will be full of runon sentences that lead nowhere, and ad-hoc phrases that only make grammatical sense if you cross your eyes.

Nobody talks the way they write. But often, founders doing their first pitch will write it, expecting themselves to be able to say it out loud. Well, your mouth and your brain are not accustomed to actually speaking the language that we recognize in writing. That’s just not the way people talk.

Find Your “Beats”

When working with our startups, I constantly harp on the idea of “beats,” in their pitches. A beat is a moment of particular emphasis. It is a phrase or a word, or a particular idea that is central to your narrative. It needs to be remembered.

Great pitches have a clear sequence of important points, or beats, which are memorable. For an example of this, it’s useful to look at someone like Tim Cook, revealing the Apple Watch (go to exactly 1:00:00 in the video.

Cook organizes his beats in a very simple pattern. When he needs to emphasize a point, he says it as a slide appears with the same words and an image behind him. Simple, and elegant. If you’ll notice, he only uses words on the screen when he is making a specific, memorable point. At no other time are there any words on screen.

A common mistake for founders is to make their “big point,” or “ahah moment,” a part of a slide that is so complex and full of information, that the audience is busy looking at it instead of listening to what is said. Your “beats,” have to be moments where nothing else gets the attention but one simple idea.

So Nice, You Said it Twice

I’ve talked in previous posts about repeating the name of your company during your pitch (by the way, repeat the name of your company in your pitch). But this piece of advice is simpler. If something is really important in your pitch, don’t be afraid to repeat it.

Repetition is a powerful way to emphasize what is being said. A very powerful way.

You see? People frequently repeat things when they’re speaking, but they rarely do so in writing- which can make a pitch feel pretty stilted when you haven’t rehearsed it enough.  

Your Slides Are the Plan, Not the Pitch

Our Managing Director Cedric Maloux repeats this same piece of advice to every startup we accelerate: “Your slides are cues, not content.” When we write our presentations, the tendency is to try and accomplish communication with slides that can’t be done verbally. That’s a mistake, because it leads founders most often to try and pack slides with too much information.

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Here’s a good general principle: if you can’t say it 10 words, it’s too much information for a slide. Your slides should be nothing more than a framework for what you want to say. Nobody wants to go to a pitch and spend their time reading your slides. They want to hear from you.

German Field Marshal Helmuth von Moltke famously wrote: “no plan survives contact with the enemy.” As I’ve pointed out, one of the downsides of planning a pitch, is that what you end up with is a plan. Whether that’s a plan of exactly what you’ll say, or exactly what you’ll show the audience, that plan is not what is going to happen.

As I often tell my startups, the trick is not to say what you want, but to avoid saying what you don’t want. So be clear, be precise, and don’t over-write your pitch. Organize it into simple chunks.

Use Real Numbers

When I say “real numbers,” I’m going a bit beyond the “big numbers on the screen,” sense of the word “real.” I see plenty of pitches that are full of impressive numbers that, when you actually consider them, don’t say anything about the startup that’s actually pitching.

Worse, I often see pitches that include the numbers of competitors- as if the startup is just going to magically carve out a slice of the pie in their industry just because they showed up at the table. It doesn’t work that way, and investors know that. Even worse than that, I have heard pitches that included the valuation of companies in the same market. Now we’re in La La Land for sure.

Do Vocal Exercises

It’s silly. It’s embarrassing. It really, really works. For the past 2 years, StartupYard has engaged coaches leading up to Demo Day to work on voice training. The impact, over and over, has been startling- and not just for those founders who began as novices in public speaking.

Your voice is like anything else- an instrument of coordination that you use to do certain things. We are all accustomed to talking. But like the difference between walking a kilometer, and doing a pole vault, the body is not accustomed to the feats of energy and strength that we do not practice long and hard.

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For those without extensive practice and training, public speaking is surprisingly exhausting. It takes an unexpected amount of strength to use your voice to address more than a handful of people, and adrenaline causes your heart to beat faster and consume more oxygen, meaning you need to breath more deeply and quickly. This all causes a person to expend more energy, to sweat, to be out of breath, and to feel exhausted, even after only a few minutes.

Bonus: Don’t Forget to Smile

This isn’t part of my 9 tips, but it’s important. Smile! And you’ll get smiles back. That’s reassuring, and will make you feel better about what you’re doing.

StartupYard Demo Day 2015, in Tweets and Pics

The Big Day

For the StartupYard team, this day has been 8 long months in the making. For StartupYard’s teams, in most cases, it’s been years of hard work.

Last night, before an audience of nearly 200 local investors, professionals, startupers, and members of the media, StartupYard’s 6 startups premiered to rave reviews.

Of course, our mentors were never without their opinions.


After 3 months of gruelling work with mentors, advisors and workshop runners, and 2 weeks of sheer panic and excitement as they formulated and rehearsed their pitches, our 6 startups exceeded our expectations for this Demo Day in every way.

The Startups

Here are a few shots of the teams warming up before the event:

The Community

Last night, we were reminded once again of what makes Demo Day so important.  Over 40 of our active mentors were present, and many commented on the incredible progress the startups had made in just 3 months. Mergim Cahani, of Gjirafa (a 2014 member of Startupyard), was in attendance with some exciting news of his own. We hope to share that with you soon on this blog.

The Event

Not only is Demo Day a chance for a great startup with a worthwhile idea to get noticed, and funded, both locally and internationally, but it is also the moment when our startups become “real.” The moment when they transform from something that few people have heard of our thought about, to something on the market and in the air, interesting, dangerous, even possibly inevitable.

Following opening remarks from our Director Cedric Maloux, Michael Jackson, of Mangrove Capital Partners, the VC fund, delivered an amazing keynote address, which aligned perfectly with our own mission:

 

Then it was time for our 6 startups to take the stage. They blew us away.

The Pitches

It’s a thrill to share that experience with our Startups, and to take a moment to see how far they’ve all come from those first meetings way back in January, when they pitched us the barest seeds of amazing ideas.

The conversation and discussion reached well into the night, with many of the guests staying to talk with startups until the small hours.

What’s Next

StartupYard can take a nap today. But it won’t last long. In addition to hosting Prague’s biggest ever open-data hackathon in just 2 weeks, we’ll be opening applications for StartupYard 2016, kicking off in January of next year, within the next week.

 

StartupYard Demo Day: May 28th, 2015, With Keynote Speaker Michael Jackson

The StartupYard team, and our seven 2015 startups are pleased to announce our next Demo Day, which will take place May 28th, 2015, at Nod Roxy, in the center of Prague. There, at 6:30pm local time, the seven startups will pitch to the public for the first time.

StartupYard’s Demo Day is a peerless opportunity to meet innovators, investors, thought leaders, and disruptors from the local tech scene. The event is a mix of presentations and individual networking opportunities.

We expect not only guests from Prague’s vibrant startups scene, but also representatives of large companies and sponsors, such as Mazars, Microsoft, Google, Seznam, Skype, and IBM, among others.

We are also very excited to announce that Michael Jackson of Mangrove Capital Parters, will join us as a keynote speaker. This will be Jackson and Mangrove’s first public appearance in Prague.

In addition, Aymard  De Scorbiac, Director of Mazars Lab, a StartupYard partner, will be coming from Paris to speak briefly at the event.

When: Registration at 18:00, May 28th, 2015 (Keynote begins 18:30)
Where: Nod Roxy, at Dlouhá 33, Prague 1 

A Special Keynote Address: Michael Jackson

1868608-nous-aimons-investir-a-contre-courant-des-tendancesMichael Jackson, a Mangrove Partner, is a celebrated seed investor and former Chief Operating Officer of Skype. In his over 25 year career in telecom, he has worked for, grown or started a dozen businesses.

He leads Mangrove’s investment efforts in the mobile space. “I look for big ideas. But above this, I look for the passion, drive and ambition in a founding team, and a genuine reason why they believe they can dominate their sector,” Jackson says: “I like to work closely with unusual entrepreneurs and need to feel some connection to them.”

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Mangrove Capital Partners is a venture capital firm based in Europe which is focused on investing in early stage information technology companies. It aims at being the first institutional investor and supports its best companies through successive rounds of financing.

Mangrove is best known for making early investments in Skype and Wix.com, which became the largest-ever IPO for an Israeli firm when it floated on Nasdaq in 2013.

The firm’s co-founder and CEO Mark Tluszcz was among the first investors in Europe to feature on the ‘Forbes Midas List of Top Technology Investors.

The Venue: Nod Roxy

Nod Roxy, the “experimental space” at the heart of one of Prague’s most innovative cafes, is a popular venue for many of Prague’s alternative culture offerings, including musical performances, film festivals, and other live events.

Founded in 1987, and including a club, cafe, and concert venue, it’s cool, forward thinking, and the perfect place to host StartupYard’s latest Demo Day.

You can take a live tour of the venue on the Nod Roxy Website.

StartupYard Demo Day 2014 in Tweets and Images

StartupYard’s 2014 Demo Day went off beautifully last night. The whole StartupYard team is tremendously proud of our startups, and extremely hopeful and optimistic for the future of all the founders in the program, and all of their projects.

This post will serve as a compendium of tweets and images that we will be collecting from the event. If you would like your tweet or image to be included here, please send us a link in the comments.

You can find a set of photos from Demo Day on our public Facebook page

-The StartupYard Team

 

 

 

 

 

 

 

 

 

 

 

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Jeanne Trojan: Present as Yourself

Over the past few weeks, the StartupYard teams worked hard on perfecting their pitches for Demo Day. There were a fair share of investors, corporate representatives, mentors, and industry members of all stripes in attendance. Needless to say, the pressure was on. But, every one of the teams pitched really well.

A week before the big day, we invited Jeanne Trojan, an Executive Presentation Trainer & Coach and long-time pitch mentor for StartupYard, to TechSquare to help the teams prepare for their Demo Day pitches. Here are a few of the tips that she shared with us.

Practice, Practice, Practice

Counter-intuitively, the best way to appear natural in front of a group of people is to meticulously plan your pitch and practice until it has a natural flow. You know how an athlete can make an amazingly difficult move look easy? That’s your goal when you present. You want the audience to get the impression that you’re just talking with them. That’s takes loads of practice.

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But, that’s not to say that Jeanne advocates memorizing your presentation. That can be dangerous and will not give a natural impression. You shouldn’t be concentrating on the words, but on the stories that make up your pitch. Every slide should represent a ‘story’ for you that you can remember.

However, you should memorize one part of your talk. Your opening. When you get up to speak, you’ll be nervous and you’ll have a bit of a ‘deer in the headlights’ moment. Make sure you know the first few sentences of your talk by heart so you can do it on ‘auto-pilot’.

 

Find Your Allies

Audience engagement in person is achieved in many ways. But Jeanne emphasized simple, easy, and repeatable tricks for connecting. For example, she advised us to look for ‘audience allies’. They are the people nodding, smiling and really engaged in your talk. Find these people in every part of the room so that when you’re feeling nervous, looking at them can help you to calm down and you can still give the impression that you’re looking at everyone. Instead of a sea of faces looking back at you, judging you, look at the few you feel you can trust, and talk to them.

Vaclav Formanek, getting passionate about education.

Vaclav Formanek, of MyPrepApp

Share Your Enthusiasm

This is your project. If you’re excited about it, you need to be able to share that energy with your audience. If you’re not, there’s a bigger problem than your pitch. There is no excuse for acting ‘cool’ or being stiff when you’re sharing your big idea. Your pitch should appear important and urgent. Your audience should be thinking – ‘Why hasn’t anyone thought of this before? This is something that needs to happen!’ Constructing your pitch to give this impression is vital to your success.

Stop Dancing

Even some of the best presenters still have nervous habits to break. For example, nervous speakers often seem to have little control over their legs, skipping around the stage, not even aware that they’re doing it. Once speakers have an awareness of what they’re doing with their bodies and how they can control their movements, it makes for a much more relaxed and easy-to-watch presentation. Jeanne shared some tips on how to move with a purpose and to cure that ‘shaky voice’ that always accompanies nervous situations.

Don’t Be Slide-Driven

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“ You and your message are your presentation. NOT your slides. Too often, slides drive a talk and the speaker’s and audience’s focus is on them.’ “

A lot of presenters get stuck reading the headlines of each slide and then following the information as it pops up on the screen. This is a comfortable, but boring way of getting through a presentation, and it puts the material ahead of the presenter themselves. When you give your pitch at a demo day or a conference, you are presenting *yourself* as much as you are presenting your ideas, your team, and your work so far. A sure way of failing to inspire anyone, is to take yourself out of the loop, and show a set of slides that attendees could have read through on their own in 2 minutes.

Make sure that slide creation is one of the last in your preparation steps. And, focus on creating visual, eye catching slides that will attract the audience’s attention and turn to you to learn more.

Jeanne was a vital part of our teams’ pitch success on Demo Day and we’d like to thank her for working with them so passionately. If you’d like to make a successful presentation or pitch, we can definitely recommend Jeanne’s work.

Jeanne Trojan

jmtcz.cz

@jmtcz

Meet the 2014 Founders: SentiSquare. Helping global brands become better listeners.

The last of the 7 from 2014, SentiSquare began as an academic project by Josef Steinberger, assistant Professor at the University of West Bohemia. I caught up with Josef this week to talk about SentiSquare, a “sentiment analytics” engine that will revolutionize the way that global brands engage with their customers online and offline.

Josef

Cofounders Josef Steinberger, and Tomáš Brychcín

Hi Joseph, where does the idea for SentiSquare come from?

Several years ago, I started to research opinion summarization at the University of West Bohemia. There is an enormous and ever growing number of opinions about various entities all over the internet. For example, on Facebook alone, on Ford Motorcars company page, there has been over 37000 comments during the last year. And most of the comments are in English. If we include local Ford pages (ones for different countries), Twitter, LinkedIn, Youtube and various discussion forums, we end up with over 1 Million comments. I think that gathering that data and making sense of it through summarization has a great commercial potential. With the initial idea, I entered the Microsoft Innovation Centre (MIC) accelerator and the idea saw some further development. From there, I moved to the StartupYard program. Tomas and Michal, our top two NLP researchers at the university, joined me and together, with valuable advices of StartupYard mentors we further developed the idea and SentiSquare finally crystallized into a workable business idea.

Is your whole team from academia? How did you all get together on this project?

Yes, all three founders are from the University of West Bohemia. I’m an associate professor and Tomas and Michal are finishing their PhD theses. We started working on sentiment analysis together at the beginning of the year. We ran experiments for a Semeval’s shared task [an international NLP research community evaluation campaign] and we were ranked 3rd out of 30 participating teams. We joined  forces for the brand-related opinion summarization project which I’d been already working on in the MIC program. Tomas brings the knowledge of semantic analysis and Michal’s expertise is in machine learning.

What will SentiSquare allow clients to do? What will its limitations be?

Sentisquare discovers the most important topics in social media content and automatically produces summaries of the topic-related comments. We can analyse millions of tweets, facebook posts, forum comments, and many other sources. It’s really the next generation of sentiment analysis. Basically, it does more than just produce sentiment polarity figures (e.g., how many times a brand was mentioned positively or negatively) but it answers the crowd sentiment question by tracking “key” opinions, e.i. opinions expressed by a large number of contributors. The trick is in identifying these opinions even when they are expressed in very different ways. These opinions drive brand reputation in a much more concrete way than “likes,” and so forthe. Sentisquare links topics across different brands, languages and periods, it will allow you to produce temporal, competitive and geographical comparisons. This will allow global companies and brands to get a good handle on their most common user complaints, the successes or drawbacks of their marketing campaigns, and their brand perceptions in a broad set of categories, for various demographics. The size of the data set limits the possibilities for the technology. If we don’t find enough relevant and content-rich comments about a brand (~1 thousand comments), the analysis won’t produce conclusive figures. To hone our models, we currently need over 1 Million domain-specific pieces of text, so this will apply to very big brands, probably with a global presence.

So you need a lot of data. what kinds of companies and people do you see as your likely customers?

Skoda [the leading Czech automaker, owned by Volkswagen Group], is a great example of a potential client. If they monitor what people are saying about the current car models, they can get inspiration on what people like, what they’d don’t like, what they want, and to which competing cars they compare Skoda’s models. This information can help in designing and marketing a new model. After the new one is out, the aggregation of the expressed sentiment about it can help in shaping the decisions taken. The power of sentiment analysis is in the fact that it goes beyond just sales figures and statistics. We can imagine this technology making the world a better place for everyone. For example, there are applications in entertainment as well. You know how Hollywood lives only on the box office take of whatever movie they release, no matter the quality of the film? Films all end up copying each other and looking pretty much the same. Plus, there’s a huge amount of risk in budgeting for a $150 Million film just because a similar one was successful. Well, what if our technology could help movie studios to understand what people like about their movies, and so allow them to *avoid* copying the things that don’t need copying. They could get ahead of trends, and really understand what the audience is yearning for before making the next film. Everybody wins.

What do you see as your primary competition in this field?

We feel that competition is a badly negotiated cooperation :laughs:. That means there is a lot of room in this market for new ideas, and new players. Even if current social media monitoring tools are nominally our competition, we’d rather position Sentisquare as a new layer on top of their functionality. We are investigating the possibility of cooperation with SocialBakers, BrandEmbassy, GoodData and eMerite, however, there are many others we would like to work with.

Josef does some deep thinking.

Josef does some deep thinking.

As an academic, what do you find most challenging about thinking in business terms, and talking to business people?

The first difference is that in business we need to think much more about the target group of users and the business benefit our solution brings. Also In research, we push the quality of the technological solutions. For example, if we improve the quality of sentiment polarity prediction by 2 percent, we could write a famous paper about it. In business, it is more about uniqueness of the idea and differentiation from the competition. Business is about practical, workable solutions that deliver, not just theoretical models.

How has your experience at StartupYard been so far? Which of the mentors has had the most powerful influence on your team and your direction as a company?

We’ve learned a lot about the business world. Now we have a good basis for pitching, business planning, marketing, sales, and positioning the company and so on. There were many mentors who gave up a valuable feedback. Jan Šedivý and Jaroslav Gergic helped us to elaborate the API strategy. Marcel Vargaeštok introduced us to what the marketing research agencies do. Adam Zbiejczuk connected us with the local social media monitoring community. Viktor Fischer share with us his knowledge about sales possibilities and company directions. And finally, there were crucial times when every positive feedback was important for us, like the one from Roman Stupka, Philip Staehelin or Jan Muehlfeit.

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Lindsay Taylor: “It’s Not a Pitch. It’s Their Story.”

This Tuesday, StartupYard 2014’s founders experienced a grueling workshop from Prague’s own Lindsay Taylor, actress, producer, performance trainer, and Founder of Prague Film and Theater Center (PFTC). She came in to coach the founders on their Demo Day pitches, and to share tips on how to perform under pressure, how to breath and relax, and how to deliver a powerful address. I caught up with Lindsay after the workshop to ask her for a few public speaking pointers.

Lindsay Taylor of Prague Film and Theater Center

Lindsay Taylor of Prague Film and Theater Center

Now that you’ve met with the founders of StartupYard 2014, what do you think is the most important thing for them to work on before the Demo Day?

I think to remember that they really are the BEST people to speak on their company (and their own) behalf.  And on Demo Day the audience will come to see exactly that.   They are all such great, motivated young minds and entrepreneurs, that for me the most important thing they need to work on is believing this fact.

Additionally the founders need to find a way to access this belief within themselves (via any number of relaxation, focus, awareness,clarity, improvisatory exercises) that gets their entire energy in a natural and comfortable place.  It is in this state that we can access our natural breath and posture, but more importantly allow us to see and hear you and essentially see and hear your story.  Because really, its not a pitch presentation.  It’s their story.  And you have to be brave, vulnerable, and present to tell your story.  Yet, this type of communication always makes an impact.

What tips would you give an inexperienced speaker to handle jitters before a big presentation?

Josef of Senti2 gears up for his monologue exercise.

Josef of Senti2 gears up for his monologue exercise.

Focus on the breath. Breathe through the nose and expand the diaphragm as you inhale.  Exhale with a controlled and slow breath exhausting the diaphragm. Try to regulate your breathing while you wait.  Try to think about feeling the energy of the room and the people in it, and less about what you need to say.

Don’t get me wrong, nervous and excited are good feelings as well.   You can use it to your advantage as its already giving you an electrifying energy that can drive you forward – just don’t let it get the best of you.  Breathe and find a way to channel nerves to focused relaxation.

A trick (shake your hands loose from your wrists repeatedly close to your time of speaking- it is a natural and easy way to trick your body into loosing some tension and access natural and relaxed breathing)

Repeat controlled breathing.  Your voice and the audience will thank you for it.  You will have more resonance, volume, and tone and color just by simply focusing on your breathe.  This also physically makes your brain happy with oxygen.  Improving clarity of thought, and ability to improvise.

You focused a lot on warmups and mental focus during our workshop. What are your favorite mental and physical warmups, and why?

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“The Hang”

My all time favorite is the roll over “hang”.   After stretching and elongating your entire body, bend like you are going to touch your toes, but instead just let go and hang.  Neck loose, head facing the floor, knees bent, feet shoulder with apart, arms hanging down to the floor.  The actor/presenter stays in this position, letting go of tension, allowing breath to release their body further towards the ground, allowing gravity to take effect.

“The Roll Up”

When you are ready, roll yourself up.   I’ve seen actors and performers stay in this position for 30 minutes before rolling up to actor neutral.  When you do decide to roll up, think about stacking your vertebrae one on top of the other- balancing your entire body each time you do so .  Your neck and head are the very last thing to come up.

“Balance”

The saying should be “balance up straight” and not “stand up straight” –  When we force our backs into having “good posture” we are automatically inserting tension and painful energy into our physicality.  But if we’ve found center based on a reset of your body (which is essentially what the hang is) this allows us to be in the most natural, easy, and upright position for body.  This is the single best thing I know to do to be present physically, mentally, and emotionally.
You should do this once a day, public peaking or no public speaking.

All of our founders speak English as a second language. What are some really effective techniques for training oneself to speak clearly and understandably?

 

Each founder had to deliver a dramatic monologue.

Each founder had to deliver a dramatic monologue.

Native English speakers need to stretch their mouths,  warm-up their vocal range, and exercise the various sounds before speaking in public. So as a non-native speaker this is even more true as you are most likely already struggling to place the sounds correctly in your mouth anyway.
A few top exercises to improve diction and articulation:
• Lip Trills:  Inhale through nose, expand diaphragm, push out all the air from your belly throw your closed lips in a controlled release, repeat. Your lips should vibrate and your nose will itch if you are doing it right.  Add variations in your pitch and explore your range of pitch, volume, and pace while doing this activity

• Big Face/Tiny Face:  Make your as wide and open as possible (mouth, eyes, eyebrows, cheeks.  Then quickly make your face as tiny and tight as possible.  Repeat  If you fully commit to the stretch, your face will feel ready for anything after.

• Repeat sounds from the belly voice such as Ba, Ta, Ga, Ma,Pa,  Ka, La, Fa, Na, Sa, Wa, Da, Ra – make combiations  BATAGATA, KATAPATA (faster and repeated)

• Tongue Twisters- There are plenty. The internet is full of them.   They work.  And you will get better at them.
Diction and articulation are essential to hearing you and understanding you.  Don’t skip this step.

 

About Lindsay Taylor: 

Taylor

Originally trained in theatre, Lindsay earned a degree in Theater Arts from McDaniel College. 

Lindsay splits her time between work with Prague based film studios and theater companies. Co-founder of the Prague Film and Theater Center, a network to connect creative professionals, create projects, and grow a database, she also works in film as a producer, casting director, acting/dialect coach, and AD. 

 

You can Connect with Lindsay and PFTC via:

 

Her Profile On LinkedIn

The PFTC Facebook Page

Facebook Group for PFTC

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Presenting the 7 Teams of StartupYard 2014

Following a month of intense mentoring, all 7 of StartupYard’s Spring 2014 teams are ready to meet the world. While each of them come from a unique place, and a unique period of development, some with a massive code-base and near-complete products, and others without even a name, all of the teams have made impressive progress in the past month.

Demo Day

On June 18th, all of these teams will present their products, and several will officially launch, during StartupYard’s Demo Day, taking place in Prague. Those interested can already book their ticket at this address

And Now, The Teams, and Why We Chose Them

Below is a review of the teams, with links to their websites, and a short ‘position statement’ description of each. Then we’ll go deeper, and talk about why we chose these teams, and how each has met the challenge that we made when we invited them to join us in Prague last month. The teams are presented in alphabetical order.

Evolso.com – Romania

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Evolso is a next-generation dating app that gives the power back to girls through features not accessible to male users. Using the knowledge of their favorite venues, it lets users select people nearby based on common interests. Evolso presents a new way to break the ice and meet people in your favorite common places.

Cover photo google+

Evolso impressed us from the get-go. We know what you’re thinking too. Really, another dating app?” We’ll remind you that some of the greatest product innovations of the last 2 decades have been in this market. Facebook wasn’t always for wishing Grandma a happy birthday. It started with dating as a powerful motivator. This idea does something that Tinder and traditional dating sites don’t: it gives people a great reason to get together, and it lets women meet the kind of men they want to be meeting. It also lets men be themselves. What could be better? The Evolso team is young, and they have a lot of room to grow into this market. We’re betting on them.

FamelyApp.com – Czech Republic

Famely_Logo-Bg-2014-01

Famely is a mobile magazine for fans who want access to all the latest news about and by their favorite people, in one place, at the swipe of a finger. We aggregate content from social networks and the internet to create a magazine filled only with information about and by people you like.
famely_scrn

There’s been a lot of joking with the Famely guys around the office. We called this one the “Justin Bieber App” for the first few weeks. But Famely impressed us with their design skills, and their vision for something that really doesn’t exist in the market: an app that aggregates content about people you geek out about. It’s simple, and that’s the best part. Famely is a member of a growing tribe of aggregation services, but they’re early in the game when it comes to this level of segmentation in the market. The app, by the way, is beautiful, and the possibilities are easy to grasp. Why should celebrities be the fodder of gossip rags? Let’s make fame a little more social.

Gjirafa.com – Kosovo/Albania

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Gjirafa is the first search engine and news aggregator for Albanian, a lexically unique language spoken by over 12 million people worldwide. Using advanced Natural Language Processing algorithms, Gjirafa provides access to data that currently cannot be searched online.

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Where to start with these guys? The team is distinguished and full of fantastically talented people, with academic and business experience few of the teams can boast. When they came to us, we didn’t even know this market existed. But it does: Google doesn’t fully index pages in the Albanian language. No search engine does. But with the Albanian web growing exponentially, and Kosovo becoming a tech beacon in the region, it’s an incredible discovery for SY and for investors in Europe. It’s also great news for Albanian speakers, who are going to be heirs to the next Seznam. What’s not to like?

MyPrepApp.com – Czech Republic

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MyPrepApp is a mobile and online service to help students who lack motivation to pass their important exams. MyPrepApp creates customized preparation plans for students, and uses gamification and friend support to motivate them to fulfill their study plans and achieve better exam results. In the Czech Republic, MyPrepApp.com was launched as Hrave.cz on April 29th, 2014 generating its first revenue on that day.
 

It’s no secret that now, more than ever, the exam is king in education, in Europe and in the United States and elsewhere. Unlike most e-learning product/services, MyPrepApp, based on the already running Hrave.cz, focuses on results. The approach sets them apart from a lot of players in this market, and it allows them to engage with independent content providers, instead of bigger publishers, giving them a competitive and creative edge.

Jack-plan Tom2

SentiSquare.com – Czech Republic

SentiSquare is an online service for digital marketing managers who deal with high traffic and noise in social media and can’t comprehensively monitor what their consumers are saying about their brands around the globe. SentiSquare uses deep semantics to discover and summarize opinions hidden in multilingual content, giving a clear understanding of the main issues customers are facing.
 

Not all great products come from entrepreneurial beginnings. SentiSquare started as a graduate project at the University of Plzen, and the team is very academically oriented. But what they don’t have in marketing and business experience, they more than compensate for with technical prowess. Their innovations are going to be of incredible value to clients with truly global customer engagement. If you’ve ever said a bad word about one of their customers, or a good one, they’ll know about it.

Warrant.ly – Serbia

warrantly

Warrantly is a Software-as-a-Service for consumers who want to store their warranties in one place so they will never be lost. Users can track purchased items through their warranty period, report problems and more. Retailers and manufacturers can use this data to improve their products and gain new customers.
 

You know that feeling, when you’re at the check-out line at Euronics, or Best Buy, or Tesco, and you know that there’s some extended warrantee they’re going to offer. But also you know something about how these kinds of products are supposed to be covered for a year by law. Or was it two? Or only 90 days? You throw the receipt in a drawer, and when the thing breaks 364 days later (which is guaranteed), you won’t know which receipt is which, and you won’t have the heart to fight back. No more.

Warrant.ly is the best kind of idea: a simple one, with a huge benefit. It will keep you up to date with your warrantees, and save you money. It will also keep manufacturers and retailers accountable to their customers, and give them the opportunity to upsell and cross-sell customers who have and use their products.

 

YourPlaceApp.com  – Kazakhstan

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YourPlace is a mobile and web app for places who want to foster strong loyal relationships with their customers. We use advanced statistics and targeting, a creative offer system, to create unlimited opportunities for venues to organize bonus and loyalty programs. Mobile users receive constantly improving targeted offers from their favorite places.
 

Who doesn’t like to feel special and be recognized? Dial-a-deal apps may seem to a crowded market, but YourPlace has an approach we haven’t seen before. The key is in prompting restaurants and venues to engage with their customers by offering them deals, which the app helps them to generate. An owner may not know much about what kinds of deals their customers are attracted to, but YourPlace gives them a way of easily finding out, and capitalizing on the experience of other nearby locations, and of potential users. There’s no risk to trying YourPlace, but there’s plenty of potential benefit, for owners and customers alike. 

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