Helena is a seasoned business advisor whose unique expertise stems from 30 years at a Big 4 firm, combining 15 years in finance (audit and tax) with 15 years in business development, marketing, and communications. As director of the EY Entrepreneur of the Year Awards, she gained deep insights from closely collaborating with over 500 successful entrepreneurs. As BD director she conducted regular 1:1 meetings with over 300 CEOs about client feedback as well as hot business topics. A 10+ year startup mentor and ICF certified coach, she helps leaders as well as start-ups founders enhance their personal effectiveness in critical business relationships. As a mother of three boys, she brings authentic understanding to the challenges of balancing professional ambitions with personal life.

Helena´s mission is to leverage her extensive network to create mutually beneficial connections for individuals and businesses. By facilitating introductions and fostering collaborations, she aims to ensure every connection results in a win-win situation.