The boatify team joined StartupYard this year as our very first team representing Switzerland, and its emerging startup scene. Found and CEO Johannes Röhrenbach is passionate about boating, and lives the dream by making his home a boat on Lake Zurich.

Johannes Röhrenbach, Founder and CEO at Boatify

The team has set out to build the world’s leading boat-sharing platform, centered around building enjoyable experiences for average people in Zurich, and in ports and harbours around the world. I caught up with Johannes this week to talk in detail about his dreams for the boatify platform.

Hi Johannes, tell us a bit about boatify. How did you come up with the idea?

Well, at the very end of August 2014 a friend of mine invited me on a short cruise on the Lake in Zurich, in the evening´s magic night atmosphere only a lake can have. It was a very old boat – 45 years old -, full of wood, lovely details and a breathtaking charm. And I immediately fell in love.

My friend was living on the boat – the Blue Ocean -, together with his family since the beginning of the summer. But they were considering selling it, since for four people it would have been too small to stay throughout autumn and winter. So I decided to buy it.

Boatify Flagship, The Blue Ocean

It was a quick and spontaneous decision, all of a sudden. I needed to hurry up a lot, doing my skippers’ license and preparing everything to resettle. In the end of September I finally moved onto the boat myself.

Since then I´ve experienced the most magical moments one can imagine: the early morning´s dawn on the lake with the particular calmness the water only has in these hours, playing guitar in softly shaking sunsets, poker session with whisky and cigars – on a boat in the very center of the town. Most of that I experienced only on my own or with good friends – and with a strange feeling that these experiences should really be available for others. This is how I came up with the idea to start a platform, where people can share boating experiences: boatify.

What are some of the other ways that people can currently book boating experiences? Why is boatify better?

See, if you want to go on boat around Zurich, you can whether take a passenger boat, you can rent a pedalo, and in case you have a skipper’s license you can rent a motorboat from one of the few commercial providers – not very nice boats actually, without any charm, and for horrendous prices. There’s basically no access to these thousands of unused private boats around – and no platform offering easy and affordable experiences on boats.

In other locations, yacht charter platforms provide access to boats. But they don’t solve the problem of finding the perfect crew. So sailors use old school forums to connect and plan their trips together. We add the community dimension to the boats: boatify is a service to bring people together onboard. Boat lovers and those who might be ones in the future.

What sorts of features will boatify have in the first year? What can people do with the platform?

It´s all about the experience and the social interaction. Our key approach is to show impressions of interesting boat experiences on the very first visit – and to the right people. On our own website, but also in social networks and further platforms such as Eventbrite or Groupon. You will firstly show interest in an experience, later you can confirm your reservation. If you find something interesting, share it with your friends on Facebook and Co.

Boatify is all about connecting the right people and bringing them together on board, hence user generated content and user profiles play an important role: as boat owner you can find mechanics or other experts – and trusted officers, who care for your boat and the maintenance when you’re away. As officer you can list your own experiences and earn better ranks the more five-star ratings you get, and for the more boats you´ll become accredited for.

And also as a normal user, you can pin outstanding boating spots on the map, suggest itineraries and tell your last unforgettable boating story to the crowd.

We merge the schedules of the boats with the schedules of the experiences and integrate with further booking systems of our partners such as charter companies, so every involved stakeholder can easily manage his/her upcoming bookings.

Building a community around boating is an important part of your mission. Can you tell us more about how you plan to accomplish this?

Johannes in conversation with Executive in Residence Viktor Fischer

It´s all about visibility. Boat lovers must understand that there’s finally someone bringing their community online.. So we must be on everyone’s mind. We’ll be present at boat clubs and magazines – and on the water of course: In Zurich with the wonderful Blue Ocean and in Berlin with the even more wonderful MS Fitzgerald. We’ll organize outstanding activities like a fleet parade or a boat sharing day, so everybody will talk about us.

It is our magic story we will tell. To build a particular atmosphere and to convince everybody to jump on board with us – as our first 23 early bird officers already did. It´s all about living the boating dream.

To leverage that, this summer we will start the craziest project ever: a Boat-Road-Show. As an international startup and the digital nomads we are, we will prove that it is in fact possible to run a company from wherever you are in the world – even from a boat!

So this is what we’ll do: starting in Barcelona, from July on, we will travel the coast line from Spain and France, to Italy and Sicily, hopping over from harbour to harbour, telling our story, organizing parties and other experiences – and convincing boat owners, skippers and all the others to follow the boatify dream and to continue to start their own boatify businesses.

We need to find the perfect sponsors and we will engage an army of talented interns to come with us to make this blueprint of experience come true.

You’re launching in Zurich. That seems an odd choice for a boating platform. What’s your reasoning, and what’s your growth strategy over the next year or so?

The boat stock in Zurich and the many lakes around is bigger than you think! There are more than 100.000 private boats of all classes existing in Switzerland; additionally Lake of Constance on its own (together with the bigger German and Austrian part) already contains over 65.000 private boats.

Additionally, Zurich is very attractive as a market, not just because it is one of the richest cities in the world, but in particular because the very city center embraces the lake. In summer, there are thousands of people spending time all around on the shore: a great chance to get visibility – especially on an eye-catching boat like the Blue Ocean. Adding some special attractions nobody has seen before, like small concerts from boat to shore, or a Boat-Sharing-Day in addition to the very popular Rooftop-Day will get us a lot of attention.

Our growth strategy: The Boat-Road-Show will give us a lot PR, but it´ll probably take another season until we will have serious operations going on in the Mediterranean Sea. For this summer, we focus our operations towards Lake of Zurich and Lake of Constance, where we want to sell 3000 experiences throughout the year. Our marketing activities all around Europe will bring as a lot of awareness online – and we’ll convert it to business back home in Zurich.

The key for being successful is an interesting portfolio of offers on the supply side, which is why we´ve already gathered most commercial providers of this region on the platform. Now we need to add the experiences on top of the boats, and there we go.

At the same time, we’re preparing to launch in the Mid-East. Our lead officer in Dubai has already organized the first partnerships with charter companies, so that we can test the market in the coming months and start serious operations there from October on – with the beginning of the season.

As with AirBnB and Uber, there are always legal concerns about liability and insurance. How will you give your users and boat owners peace of mind?

I´m a strong believer in and warrior for the Shared Economy! However, many liability and insurance questions still remain unclear across all kinds of solutions. Additionally, traditional businesses such as taxi companies or hotels suffer from smart peer-to-peer platforms all over the world – AirBnB and Uber are the blueprints for it.

But also in our case there´s already a lobby of commercial boat trip companies existing in Berlin, fighting against smaller boat businesses. And that´s not okay! There is so much unused property in this world and it´s not right not to let the majority of society access it – whereas nowadays technologies can make it so easy for us to share.

There remains a lot of work to do to clarify and solve all the open questions and issues. For us and for other shared economy pioneers. But the time has come to make the world a better, fairer and more efficient place – so let´s do it!

Can you talk about some kinds of experiences that users can have on your platform?

Sure! I´d love to! As I´m a hobby musician and play a lot of instruments, the first official boatify experience has been a Jam Session on board a river boat in Prague – three weeks ago. But there can be so much more: Dinner Cruises, for companies or privately, other cultural events like lectures, concerts, maybe even vernissages. On boatify you can buy a ticket for a trip or a venue, like for a boat party or something more special like a speed dating on a boat. Or, you can book entire packages, to celebrate your birthday – or even your wedding on board. Our vision: to enable you to do everything on the water that you could do on land – we want to bring life from land to water! This is also why we’re organizing our Boat-Road-Show: we basically live our idea.

At the same time an experience does not necessarily need to be something outstanding. If you like the water and you want to run your small business as boat skipping teacher without being dependent on a company, or if you want to offer fishing, diving or snorkeling trips, waterski, sightseeing tours, or even just spend your evenings in an exclusive surrounding with some hand picked people: do it with boatify.

It is up to the creativity of our officers: whatever concept you would like to offer on boatify, whatever is most requested in your home region, we’ll give you the tool to realize it.

What opportunities does boatify offer for boating professionals? What about boat owners?

Beside our customers, the two main roles interacting on our platform are boat owners and officers. Boat owners own the property, but often they don’t have time to use their boats. So the boats sit unused – which is actually not very good for a boat. Boats need to be aired, they need to be moved and they need to be continuously run to keep machinery and equipment in proper shape. So what boat owners normally do is to engage marinas or other professional providers to look after their boats, for a lot of money – and in addition to the high maintenance and docking costs.

Owning a boat is almost always a financial drain- sometimes unnexpectedly so. This is what we want to turn around: we want to make a boat not only financially feasible, but even profitable.

And we do it via our officer approach. In building a community of experienced boat enthusiasts, who don’t necessarily need to own a boat themselves, we bring the boat owners in contact on our platform with all the knowledge and capacities they’re lacking. They can get in touch with mechanics and other experts, who will always care for the boat, when the boat owner doesn’t have time himself.

In return, these boat enthusiasts get access to the boats: as soon as an officer becomes certified by us, he can get in contact with all the boat owners in his region; the ones already registered on our platform and new ones he can approach by himself, supported by the boatify team and other officers around. When a boat owner trusts an officer, he can accredit him for his boat and the officer is allowed to operate the boat, to create experience offers and to run his own business with it.

How do you plan to grow usership of your platform in the early stages?

We will provide the best tool to organize yourself around boating, but we must succeed building a particular movement around our platform. We do this gathering as many boat enthusiasts as possible around us and incentivizing them to do so themselves. It will feel extremely cool, to be part of the boatify crew – the more you contribute, the higher your officer rank gets and the greater benefits you get: it´s a kind of gamification factor we use here.

As soon as we´ve proven our concept, we´ll start with our „officer academy program“, hence we will provide the entire life cycle for want-to-be boat lovers: we offer young people the chance to do their skipper license with us for free, training them in all relevant aspects of security and safety and teaching them how to realize the most amazing boat experiences. Then we give them the boats and there they go.

In each region we´ll be active, we’ll employ a lead officer – the Fleet Admiral – organizing all activities and building the community himself: you can partly compare this to the Uber approach, they are an important example for us.

Where do you hope boatify will be in 5 years time?

The overall goal is to create the world´s biggest boating community. In five years we want to be active worldwide, mainly covering our starting market in Europe. We want to become the one tool whenever you think to start or organize something on board. We want to make boating accessible for everyone, to overcome its exclusivity and to take usage of the millions of private boats sitting unused all around the world.

With a properly implemented Sharing Economy concept we want to set an example against unfair distribution of goods and become an important player with a clear code of conduct in an industry that is not organized sustainably at all. The dream is to gain enough power to engage in some of the world´s biggest environmental problems like the pollution of the seas.

How has StartupYard impacted boatify’s development? Have any particular mentors been especially important in getting you to where you are today?

At StartupYard we finally learned to outline the boating experience as the core product on our platform. We had these visions in our minds from the very beginning, but were always pitching boatify as a marketplace solution for boats. With your continuous challenge of our positioning and its execution, Lloyd and Cedric´s, of course, Michal´s and Viktor´s, we’ve now become extremely focused and well-prepared on how to bring our vision to reality.

We had to face some major problems during our time at StartupYard as well – starting development over from scratch after one month. Our dear mentor Vladimir Kozak has helped us a lot in this time and he still is, continuously structuring and challenging all our development approach. We’ve profited a lot from personal introductions and the support of a lot of our mentors, especially Ladana Edwards with her unbeatable supportive friendliness, Daniel Hastik continually feeding us with valuable startup insights and Wallace Green, who helped us in building greatest visions with his endless creativity and enthusiasm.

Neuron Soundware is what we often call a “deep tech” startup. Like several of StartupYard’s alumni companies, they are unique in that they are operating at the edge of current technology, and developing processes and software that have never been tried before.

Neuron Soundware’s mission is bring machine learning and neural networks to sound and voice analysis- creating interfaces between machines and people, and between machines and mechanical devices, that are highly intelligent and adaptable to many applications. I caught up with CoFounder and CEO Pavel Konecny this week to talk about the company and its mission to understand and process sound:

Hi Pavel, tell us a bit about Neuron Soundware, what you do, and how the company came to be.

We build and train software that understands audio. Our technology is practically an auditory cortex in a computer- a digital brain. It’s all based on deep learning – the fastest-growing field in machine learning. That’s the kind of technology, that has just recently beaten the best human player in Go. It is all enabled by the increasing power of computing – especially thanks to GPU advances.

We started working on some prototypes in October last year. I worked for a global IT firm for the past 12 years, and I just returned to Prague after spending over 3 years in the Sydney office. It was a great time, but I felt that I needed to follow my passion for AI. So I convinced my friend and high school classmate. We initially worked on some of my ideas around data compression using neural networks. In November, we applied for StartupYard. It was a good decision, and it helped us to find the right business field for our technology.

Your team is probably working on the most complex problems of any startup in our program right now. How is your team uniquely qualified to solve problems using machine learning and neural networks?

All of the co-founders have a strong technical background. I studied cybernetics and biomedical science. And I’ve worked on many projects with different technologies. I did the first Hadoop Big Data project in Australia, and implemented high-performance calculations for smart meters. We were about to digitalize a video archive, so I also built a pilot implementation for the facial recognition of cricket players last year. That was a very exciting experience.

The Neuron Soundware Team: Pavel and Filip

Filip Sedlak has a Master’s degree in chemistry informatics. He worked many years for pharmaceutical companies. He was in charge of taking an algorithm and building applications for researchers in genetics. He is really brilliant at that. I am very glad that he joined our team.

Co-Founder and Musician Pavel Klinger

Pavel Klinger is my very good friend. He studied biophysics at Charles University in Prague. He is an excellent coder as he has been programming since his childhood. He is also a musician. So that is one of the reasons we focus on audio. Neural networks are his old hobby. He built his first one when he was at high school. He wanted something to write his school homework instead of him. It did not work that well, but he could type a bit faster as the neural net was predicting the word he was going to type based on the first few letters. So it was an easy task to convince him to start a company using neural networks.

Can you tell us a bit more about how neural networks and machine learning software can help manufacturers and other industries?

Our technology analyzes sounds that machinery makes. We train it to recognize any anomalies or known issues. Sound and vibration are the most efficient way to detect mechanical malfunctions. However, the moving parts acoustics were typically too complex to make it practical. Till now. Our technology can manage these complexities, so we can inspect enclosed parts like gearbox using the sound it makes.

Our software is sort of like a very streamlined, simplified mechanic- but one that never gets distracted or bored. It can learn how an engine normal sounds, and it can learn which sounds signal a mechanical problem.

Neuron Soundware’s technology works just like a human brain- but because of the complexity of a real brain, ours is only about as powerful as the brain of a small bee. But that’s enough, really, to understand quite a bit about complex sounds, and recognize problems by listening to them in a huge range of applications.

Neuron Soundware technology can also learn from “training data,” to reconstruct sounds and even voices, based on what it has already listened to. This has enormous applications in the future, when it comes to anything from call centers, to natural language AIs.

Our technology can eventually be used to generate the voice of a completely artificial mind, with emotion, ability to listen, and detect and understand complex emotions in whomever it’s talking to. It’s difficult to overstate how many applications this technology will have in the next decade. It’s simply enormous. 

For now, we are already able to reconstruct a real voice that the software has listened to, and to reproduce speech without using any sound files. Soon, we will be able to generate original, unique speech as well. I plan to demo this technology on April 6th at the StartupYard 2016 Demo Day.

What are some of the other possible applications for your machine learning technology?

In addition to the industry sounds, we are developing some advanced services for call centers. It sounds like magic, but we are getting close to the production stage. For now. we are working on emotion detection and comprehensive voice modulation. 

The way you say something is often more important than what you say. So we can start by modifying a customer service agent’s voice perfectly to the emotional state of the customer. For example, the direct sales team would sound nicer and more trustable. We can change accents, and make many other changes. In time, our technology could completely replace call center agents, with machines that never make mistakes, and never get tired or frustrated.
We also have plans in the area of IoT devices, where we could provide diagnostics and sound recognition in conjunction with other services. We’re currently working on a potential partnership in this area with a major Czech printing and IoT company, who have been incredibly supportive so far.

Q: You’re focusing initially on partnerships with device companies, such as 3D printer manufacturers. What do you hope to accomplish business-wise in the next year?

Industry sounds are quite simple compared to emotional detection in voices. We have achieved extremely high accuracy. Hence, we are planning to first address manufacturers with high-value products and large high quantities, such as car makers.

Neuron Soundware technology could provide a sound “guardian” to any moving part. We could hear that something is broken or even predict that it is going to break. We would license our algorithms and charge fees for every unit equipped with our system.

How about the longer-term strategy? Where do you hope to be as a company in 3-5 years? What kind of things will Neuron Soundware technology be doing further in the future?

Our plan is to master the process of learning. We believe that the next generation of applications will not be coded but “trained.” 

For example, we would replace most of the people working in call centers with programs that learn on the job. We would take a few months of historical data from the call center (voice and screen recording) and process it. Our algorithms would develop a complex customer interaction model that would not only consist of the conversation with the customer but also management the customer data in the backend systems. Call center agents are a kind of interface between calling customer and company systems. With our service in place, the call center traffic will be managed with a fraction of the current staff.

You’re a bit of a futurist, I’ve noticed. How do you think the overall role of AI and machine learning will grow within the foreseeable future?

A lot of our jobs will be done by machines and automated services. For example, it is much harder to make a living as a translator these days, when you are competing with Google translate. You might think that people are still better, but they won’t be forever. The same would happen in a lot of other areas.

Do you want to sort the best photos, videos and create an appealing movie from your vacation? Done. Exploration of what is the best market for my product would be just one click? An automated tool will create a set of ads and test them via Facebook in a day.

It would be a huge impact on the society. New jobs would need to be invented. We might even see taxation of computation time. If Moore’s law stays valid a few more decades, we would all have a choice. Either die or move our minds into machines and then live forever. But that’s all still in the far future. 

For now, AI still needs a way to interact with people and objects.

Neuron Soundware is paving the way for machines to be able to interact with the world based on sound- which is an incredibly important sense for a machine to have. Much of our conception of AI today is about natural language processing- programs listening to and understanding us and their environment. But that requires many innovations that are still in the future. We want to lead that effort.

Of any team at StartupYard, Neuron Soundware has had to work hardest on finding a go-to-market strategy. Why do you think that’s so difficult to do with AI and machine learning?

That is the counter-intuitiveness of machine learning. You do not need a lot of coding, but you need good training data sets. We can not build our services without our clients. We initially wanted to focus only on the call centers.  However, the device diagnostics using sound is the low hanging fruit.

As we say, a machine doesn’t have a lawyer! It’s ethically complicated to work with live customers, and that is a part of the legal and business world that has to keep evolving in the next few years. As you can see from many other areas of advancement in AI, such as self-driving cars, new laws and regulations are necessary, and they are coming. We believe the benefits to people far outweigh the short-term drawbacks.

You’ve been working on several potential partnerships. Can you tell us more about those?

We do have a partnership memorandum with some Czech universities. That would help our company in different dimensions. Firstly, we would have access to the latest research and people in our key areas. That would help us to grow our team and knowledge. Secondly, we can fund our product development via cooperation with the university laboratories as it is close to the leading edge of scientific research. So we could leverage their server infrastructure as it will be probably our highest cost. We are also looking for a strong business partner.

How has the StartupYard program affected the development of Neuron Software? Where do you think you would be if you hadn’t joined the accelerator?

It was a really great experience. We gained a lot of contacts, ideas and quick feedback. The mentors from StartupYard are valuable providing support to the Neuron Soundware team. We changed our focus from music to voice and industry sounds, largely due to the input of mentors we met in the program. A long series of workshops gave us an overview of what to expect and master in so many different areas. 

I would personally welcome prolonging the program by 3-4 weeks. So we would have a bit more time to digest all that information, meet more customers and iterate even more on our product.

Has any particular mentor at StartupYard had a particularly strong impact on your company’s development? How so?

Well I think it might be the StartupYard team, You and Cedric Maloux. All of the mentors gave us a lot of valuable input, but the StartupYard team also tells us what *not* to do. And that’s often even more important. So when I’m in doubt, I ask myself: “would Lloyd or Cedric do this?” And that helps me to find the right path.