Decissio is StartupYard’s second portfolio company from Kosovo,  following on the success of Gjirafa, from 2014. Dite Gashi is an expert in blockchain and AI technology, who set out with a simple vision: making decisions make sense. Through the course of the SY program, Dite focused more and more on the decision making process for investors, accelerators, and portfolio managers for monetary funds, eventually identifying Decissio’s kick-off product.

I sat down with Dite this week to talk about how he got here, and why he thinks he can change the way investors and startups communicate, and make decisions together.

Hi Dite, tell us a bit about where the idea for Decissio came from? Why decisions?

I have a strong technical background in computer science and I’ve recently graduated with an MBA. I think of myself as a good bridge between technology principles and business-economics. As I was working with blockchain solutions for several years, I could not help but see emerging patterns between these fields.

My feeling is that if you take the state of any existing entity today, whether it is a business, organization, country or even an individual, their current state is defined by decisions made previously. If you look at it from this perspective, the decision making process and history can be represented as a ledger.

Dite Gashi, left, participating in StartupYard’s voice training workshop

A topic that fascinated me since I can remember is the distinction between success and failure. How come some companies manage to grow so quickly and maintain their success? What about others, who seem to have everything in order – just to see t all crash down like a sand castle? How can we quantify these?

The history of mankind is man trying to master nature. As humans we always have been obsessed with avoiding dangers and seizing opportunities by making the right decisions. At its core that is what defines our survival and growth.

We have done that in several ways and the compounded knowledge that we have has served us very well. With big data and smart algorithms being introduced, our progress will achieve exponential growth. We want to be a part of the revolution in a narrow scale starting with investment decisions.

You joined StartupYard as a “napkin startup,” meaning you had no code written, and no finalized product idea. Now you’ve identified a market, and you’re building a product. How did you get from there to here?

As Peter Thiel says in his book, now the startup classic “From Zero to One” getting started from just an idea to actual customers is the hardest part. I am glad StartupYard was there to help us make the leap.

The evolution of Decissio has been very much a child of real-life experience. I have personally spoken to more than 20 people involved in venture capital, and Decissio as a concept was born out of these deep discussions.

When I joined StartupYard, I knew I wanted to use blockchain technology and machine learning, to help decision making processes. What I didn’t know yet was just how profound the problems with investment decision making really are. And one of the profoundest problems in investment decision making is that of information: what is relevant information and what isn’t? How do we understand our own inherent biases about information?

Human beings are good at judging other human beings, for example. We have feelings about people, and we are great at certain kinds of pattern recognition. We are good at recognizing things that are missing; things that are just sort of off. We know when we don’t like something or someone, even if we don’t know why. So many early-stage investors rightly say that the bulk of their decision making process is about people.

But that’s just a part of the story. The truth is that information bias can change the way we feel as well. Someone who we wouldn’t normally trust can trick us or mislead us by giving us indications that they are doing better than they are. We can call this “fake traction,” or “fast talking,” and it’s something investors are very familiar with. Investor, particularly in very risky and speculative industries, have to be constantly aware that they can be led down the garden path if they aren’t very aware of what has actually been proven, and what is just talk.

And that understanding slowly evolved into Decissio, which became a platform where real and verifiable information can be gathered, and more importantly, contextualized so that an investor can easily and clearly see the real situation of a startup or a company they want to invest in, or which they have in their portfolio, and use that intelligence to augment their own decision making.

What are some of the key pain points for VC investors, or accelerators, or others, and how do you solve them?

As noted above, a key point is data. There is usually not a lack of data, but a problem of scope, timeliness, accuracy, and precision. Many startup investors that I spoke with shared experiences of being unable to make decisions about investments because the data they were seeing was not clear enough, not presented in the right way, or was too broad or too specific to base decisions on.

And that problem doesn’t stop when a company gets an investment. Plenty of startup investors also complained of how difficult it really is to know the status of a startup in their portfolio, relying on the founders themselves to come forward with that info. The founders first of all pick the data they want to share themselves, and sometimes it isn’t the right data, or the data they provide isn’t helpful to the investor, or doesn’t provide the investor a chance to intervene and help the startup.

An early prototype of a Decissio dashboard

The basis of a good relationship has to be one of understanding. So Decissio is going to solve that problem by bringing a startup’s relevant data directly to the investor in a very easy to use dashboard, that provides a range of datapoints from the APIs of common platforms, like Google Analytics, MixPanel, Intercom, even Slack. The idea is to give the investor a very clear heads-up on exactly what the current status of the company is, including even clips about them from the news and social media, backed up with real live data that can’t be faked, or “massaged” or sugar coated.

On the other hand, all the great data in the world isn’t very useful if you can’t contextualize it and use it to make better choices. That’s why Decissio will be more than just a data platform- it will be a decision engine that helps investors to get actionable advice about investment decisions. We will do this by learning from the way investors use the platform, and, over time, by widening our understanding of data trends and their relationships to the industries in which our investors work.

Over time, we will be able to build an engine that deeply understands the trends in the market, and provides actionable advice to investors, and eventually to startups as well- helping them to calibrate their expectations for investors based on the real situation.

Without revealing any secrets, what was the thing that surprised you most, after talking to over 20 VC investors about their decision making processes?

The fact that many of them aren’t really as organized or as systematic as you would expect, given the power they have and the amount of money they manage. In the end, we are all just people- and investors are just like everyone else (although they may not see themselves that way).

Most of them do not have strong data solutions, and I was astonished by how much of their decisions were based on gut feelings. That serves them well and our goal is not to suplant their judgement – at the end of the day they still make the decisions. We want to enhance their gut feelings with data.

This is sort of like using AI for medical diagnostics. The AI is very good at recognizing patterns in data. But just in data. An AI can’t tell you if someone is lying by the look on their face (at least not yet), and an AI doesn’t have a lifetime of connected experiences that inform its judgement about people, the way a person obviously does.

So we don’t seek to change that. But we do seek to help in situations where judgement is clouded by our misunderstanding of data.

I will give you an example: in the 1990s, studies were conducted by researchers at Cook County Hospital in Chicago about triage decisions in cases of suspected heart attack. What the studies found was that the questions that physicians asked patients they suspected of having had a heart attack were actually making them less likely to give a proper diagnosis. For instance, asking a patient whether they have had a previous heart attack, according to the data, does not help a physician to diagnose the patient. And yet physicians always asked, and that changed their standard of care.

The result was a decision chart that was implemented around the world, in which doctors were instructed to only ask specific questions that helped them make a determination of the best care for the patient. The result was a rise in the response time, and the success rate, of treating heart attacks.

The physicians, at the end of the day, still need their judgement to understand how to treat the patient, how to talk to the patient, how to assess them, and what not to do. But it turned out that in this specific case, having more data didn’t mean making better decisions. Not all data is good data. So having AI as a backup for human decision making processes is very important in a data-filled world.

You talk in your pitch about “decision fatigue.” Can you explain why this is such a big problem, and why investors should be particularly concerned about it?

Our minds have a limited capability, and there is simply no way around that. The only way we can go about it is to acknowledge our limitations and let advanced tools help us when possible.

We make around 35,000 decisions a day. And each of those tiny choices is a mental effort. It can tire us and stress us out. Mistakes earlier in a single day can affect your thinking for the rest of the day. A bad experience 10 years ago can negatively affect your decision making today. We can all relate to that experience.

Decision making stamina is of limited capability so it is important to use it wisely. Several key decision makers of our times including Obama, Zuckerberg and Steve Jobs handled this by eliminating small decisions – such as what should I wear today, by having the same type of outfits ready for them daily. As trivial as that sounds, that ensures them one decision less per day, which in annual terms compounds fairly well. Not feeling the stress of wondering if you’re dressed appropriately can be a huge relief.

Investors are prone to decision fatigue since the nature of their work involves large sets of daily decisions. In addition to that, all their investment decisions are important. Deal flow management, term sheet structuring, hiring and firing can all take a toll on the day of a investor. As these decisions may or may not break the firm, if they make bad investment decisions surely places them in a dangerous place. And the thing is, having a bad morning can cause you to make a very expensive mistake later in the day. It’s very random.

So we help them by eliminating some of that burden- at least the part that they have the least control over to begin with.

How will investors use Decissio to make better decisions?

In an investment decision there are inputs that come from the investment specification. A VC receives  startup data, due diligence, market research and financials as inputs. Then there are the key performance indicators that are results coming from the operation of the company.

Decissio correlates successful outcomes with positive inputs to give investors hindsight advantage, before they decide to go with an investment. We use decision trees and self-adjusting regression algorithms to connect these factors in a way that was not possible before. That means an investor has the benefit of experiences they don’t personally have- Decissio will be able to recognize trends no human will notice.

Before the investment is made, Decissio performs a pre-screen where it looks at ratios of data provided and whether they make sense. It cannot always determine if something is wrong or right, instead it raises red flags for the investor team to go and analyze thoroughly.

Our algorithms learn from hundred of running investments therefore the network effect that they benefit from is massive. We place that massive power back in the hands of individual firms.

What about startups. Many mentors cautioned you that startups will be disinclined to use Decissio, because it seems too intrusive. What will change their minds?

Artificial Intelligence, blockchain and data driven companies are revolutionizing how business is done across industries. The revolution is already here and we have to get investors to join it. Not every investment firm has the funds to build their own data teams and solutions. We have built an easy to onboard tool that’s intuitive to use. Using Decissio saves far more time and effort, not to mention money, than the efforts it requires to onboard a company in the platform.

That being said, our belief is that startups will eventually welcome this kind of process, because it will be much more transparent, fair, and informative for them. They won’t be wasting their own time chasing investors who aren’t interested, and they’ll be able to see clearly what investors expect, and what’s wrong with their own numbers.  To us, that’s a win-win situation.

What are your goals for growth in the next year or so?

We are moving in full gear towards the first MVP which will be ready in early spring for alpha testers. We want to expand our reach to 100 venture capital and private equity firms by the end of 2017. We are currently working on this and we value our connections highly. Our goal is to learn, grow and serve our investor needs the best possible way.

The MVP should be an instantly useful and actionable set of data and insights that an investor can refer to on a daily or hourly basis, that not only assures they are informed, but also keeps them on their toes, and questioning their underlying assumptions. That’s the initial success condition we want to meet.

How about long term? Where do you see Decissio as a company in 5 years?

Our goal is to scale our technology to serve hundred of thousands of investors and decision makers globally. As soon as we have a stable product in terms of revenue, we are planning to expand our reach into other industries. Learnings from early stage investing, where the data is quite loose and fluid, will help us in tackling more staid industries, in which the data are more stable and predictable.

Our goal is to saturate all fields where collective decision making occurs. Being a part of a startup you always can plan, however the environment is constantly shifting so one needs to be flexible. What we are doing within is creating scalable process and methods from the get go, that allow us to scale quickly

You’re our second startup from Kosovo. Can you talk a bit about the unique experience of starting a company in that region? What are your unique advantages and challenges?

I’m proudly the second one from many to come.

We were lucky to have [StartupYard 2014 startup] Gjirafa’s success coming before us, they really paved the way for us and other startups to start working with StartupYard. This is my second started startup in the region and I have learned so much during the process. If we are dealing with online solutions then it becomes easier because you can market your products anywhere.

On top of that the government does not interfere, so you can enjoy not having to deal with bureaucracy. Kosovo has one of the youngest populations in the European continent. However, our crumbling education system does not produce candidates that are ready to join the job market, leaving professional training to companies. In a sense that might sound like a disadvantage but we have a high employee retention rate, which is important. Young people in Kosovo highly value their work relationships.

Last but not least the standard of living is lower than in most of Europe, therefore if carefully managed, companies operating there can become cost leaders.

How has your experience with mentorship been so far? What surprised you? Which mentors had the biggest impact?

Starting off the acceleration program I was quite stubborn and persistent in my ideas, which is a trait a large amount of startup founders have. In order to go anywhere worthy, one must be persistent.

However mentoring session had a very humbling effect on me. We had the chance to speak with many well known professionals who are kings on their fields of work. Including several high level executives that manage important decisions and millions of euros. That shifted my perspective from a “I know a lot” to “listen and learn” attitude and it served me very well. I became very equipped with knowledge I would have no other way managed to get in such a short period of time.

In addition to sharing advice, mentors have very important professional networks that if you work with them, they would be happy to open up for you. Mentoring sessions in StartupYard I would say introduce an upcoming entrepreneur to the crème de la crème of Prague.

Everyone here really wants you to succeed and of course you never want to let them down.

How has your experience been with acceleration at StartupYard? Did it match your expectations?

I only heard great things about StartupYard before coming here and initially I was thinking it’s probably okay but most of it is going to end up being hype.

I was wrong, StartupYard managed to surpass all my expectations. The teams are so diverse, the staff itself is super knowledgeable and helpful. There is a no-bullshit atmosphere here and everyone is really pushing the hardest that they can. The clock on the wall has a sticker that says “Need more time? – Sleep faster!” and on the first week here I thought “That’s funny” – now I realize that it’s so true. I haven’t found a way to sleep faster yet though.

Cryptelo joins StartupYard as few companies do, with a fully launched product and existing customers. Founded in 2014, Cryptelo is an end-to-end secure file storage and messaging platform, offering a measure of protection unparalleled by the major file storage, transfer, and communication platforms.

Cryptelo, originally targeted at security conscious consumers, has shifted its focus toward organizations with highly sensitive data, and a need to make controlled access to that data readily available, and totally safe. Already becoming a favorite among the Czech legal community, Cryptelo is poised to challenge big storage providers by offering first-in-class protection against all manner of cyber-attacks, including physical penetration. To do this, they’ve recruited one of the world’s leading cryptologists, Vlastimil Klima, who was among the first to crack the SSL protocol, the security relied upon by the world’s banks. I caught up with Founder and CEO Martin Baros, to talk about his technology, and his vision for Cryptelo.

Hi Martin, Cryptelo is a very ambitious project; solving cloud storage security is something the biggest players haven’t really tackled. What made you want to do it?

Martin Baros, Founder and CEO of Cryptelo

My personal experience has taught me how important security really is. Years ago, I was hacked, and my intellectual property was stolen. That cost my company over 2 million CZK (about 100,000 Euros).

It was not fair. It felt like a violation- and that’s a common feeling for victims of theft. I blamed myself, but in time, I came to see that people are really being set up to fail when it comes to digital security. Someone, somewhere, decided that security doesn’t sell, and that’s not right. I set out to change it.

So I decided to create my own solution. This was the start of Cryptelo. I believe that no matter how big your company is, you should have an accessible tool for great security to keep your documents yours.

There was a time in which company security was easy: someone just could not read your documents and communications from the other side of the world, much less the other side of the room. But no more. Most information today is created digital. I’m convinced that we must have a full right to decide who can read our documents. This sense that we now have, that nothing we say will stay private, is chilling. It tells us that we cannot be candid and we cannot take intellectual risks and speak our minds. That’s not right at all.

That’s why I like cryptography – it can bring freedom and real security in the current digital era.

Let’s talk a bit about your team. You have some of the best cryptography talent in the world. What makes your team better than any other?

Vlastimil Klima, world leading cryptologist, and the mind behind Cryptelo security.

I have a strong technology background based on studying at MFF UK and 10 years of professional experience as a software developer, team leader and key account manager in projects with Accenture, Wüstenrot and AirBank.

When we developed the technical proof of concept of Cryptelo, I decided to approach Dr. Vlastimil Klíma – one of the best cryptographers in the world. After just an hour’s discussion where I described our vision, he decided to join us and has became part of our team. He created the cryptographical basis of Cryptelo

Then we needed superior implementation. Just imagine a product, which could encrypt all of your data, but wouldn’t be able to decrypt it. It would be secure, for sure, but not that useful.

That’s why I set out to build our team from the most talented programmers I have met during my career. Together we have over 40 years of experience in enterprise development. With this knowledge we started building the best software of our careers.

During development we have applied modern methodologies for software development and created amazing infrastructure, which enabled us to deliver new features almost immediately after they passed through testing. From the beginning we focused on automated testing – the underlying cryptographic elements are tested cross platform, to find incompatibilities which exist between different implementations on different platforms. Each change is built, packaged and is required to pass through wide range of UI tests, where an automated process simulates a user clicking in our application, trying to verify, that everything works as expected. We manage our fleet of servers remotely using SaltStack and monitor a wide range of properties of each host. We have also been running all of our services on docker from the beginning, which allowed us to offer on-premise solution early on.

You’ve experimented with B2C and B2B business models. What are you focusing on now, and why?

We started the service Screesh.com, which is similar to uschovna.cz (a file storage solution), but with strong encryption in the background. We also allowed users to encrypt files with a password directly in the browser without any extension. We believed that this would be much easier than usual way – using winrar with a password and sending documents as attachments.

We observed that even though screesh.com is so easy to use, the number of users was growing slowly. We found out that people individually don’t really understand how to  price their own security. It makes it very difficult to sell a totally secure solution.

We began to realize that a better way is to go for institutions that you trust, and put great security there. We all rely on banks, telco operators and even small businesses on a daily basis. Why should you take sole care of your personal security if big companies aren’t doing it themselves?

Currently, selling digital security to individuals is like selling crash helmets to pedestrians. It doesn’t do much good if the corporations are driving rally cars on the sidewalks.

Why do you think it is that in 2017, security discipline is still generally so poor in many companies?

Imagine that you built a city with parks, family houses and skyscrapers. And when everything is ready you find out that you built it in an earthquake zone. But your houses are not ready for circumstances like this. What would you do? Would you demolish the whole city and build it from the scratch?

Cyber attacks are quite similar. Most companies didn’t know they should implement security and they built their businesses without it. And now there are 130 000 cyber attacks every single minute. That’s like 130,000 tiny little Earthquakes, and you’re just praying it doesn’t happen to you.

There is a significant trend to move data to the cloud. Cloud is connected with a lot of risks – you lose physical control of your data. End-to-end encryption is one answer for that. With E2E encryption your data are locked in the black box and travel like this securely over internet and are stored on the server. Only authorized people have the right key to open it on their computers.

All well and good, but the problem is that the most effective way how to implement this level of security is start from scratch. Especially big companies cannot demolish houses in their cities, because there are people already. But the truth is that the infrastructure of many big data companies just wasn’t designed properly. They are built for speed, for flexibility, and for accessibility. You can’t do that and expect unbreakable security at the same time, unless you build something secure from the ground up.

What are, to you, the 2 or 3 biggest mistakes most people make when it comes to their digital security? How can they fix these mistakes?

Cyber security risks are invisible to most people. That’s why they aren’t mindful.

We wouldn’t walk in a bad neighborhood in the night with money in your hand. But we pay online with our credit cards through unknown web pages using unsecured wifi. That’s pretty much the same thing. You won’t automatically get robbed, but if you knew how dangerous it was, you might not do it.

We wouldn’t use a postcard even for love letter, but we send our personal information and details of million dollar contracts by email. That’s a serious dissonance in our sense of what is secure and what is not.

Worst is that the big players don’t want you to care about security, they want you to use their service and share there as much as possible about your likes, plans, dreams and your friends. This data is gold in the e-commerce business and many businesses are based on it these days. That’s why Facebook will never bring real security to their products. It would kill its business. They will always be playing catch-up with cyber-security because anything more proactive would only slow them down.

It’s also much cheaper if you don’t care about security too much. Have you ever tried to upload a well known movie on a file-storage platform? It’s uploaded in a few seconds. How is that possible? The reason is that users data are shared between accounts. That means, in effect, that the platform is scanning and analyzing everything you upload, and that data is all going somewhere out of your control.

Tell me a bit about your technology: how does Cryptelo work, and why is it unique? What can customers do with the platform?

Cryptelo is a virtual encrypted drive. It has the basic functionalities of a Dropbox or a Google Drive – you can use your web browser to access files from any computer.

Even though Cryptelo is as easy to use as Dropbox, it brings end-to-end encryption and a zero-knowledge server concept. We have a totally different approach to security than Dropbox or Google drive. The standard approach is to create a service, put it on the physical server, and build barriers – spread data into more datacenters, put this servers behind a firewall, keep servers in the datacenter located in an anti-nuclear shield, restrict people who can access it.

But even with top-notch data center security, a “mission impossible” type attack could breach these barriers and gain physical access to the server. That’s about as secure as a bank vault- and bank vaults get robbed all the time.

Our approach is that we also have all these barriers, but when Tom Cruise steals the server, there is nothing useful on it. All data are encrypted and the keys for opening it are not there. The data is useless.

But Cryptelo is not just virtual encrypted drive. Drive is just one of the uses, and a first step toward what we are building with our secure platform. The technology we’ve built is able to secure chat, email, and provide strong authentication based on cryptography.

Just out of interest, why do you think it is that Czech engineers have gained such a strong reputation for security and cryptology prowess? Does something in the culture or history of Czechia make them particularly suited to the task?

It’s probably a combination of talent and environment. Slavic people are known for their strategic, probing thinking, and it’s a bit of justified stereotype that we produce chess masters and rocket scientists faster than we produce world renowned writers and artists. We have these  too, but to Czech people, there is art in working with your hands, and solving puzzles.

If someone describes the rules of a game – law, technical environment – we start to think: Is it bullet proof? Could I bypass it? It’s natural. We just like puzzles and smart solutions. And that’s exactly what maths and cryptography is.

We call it the “Zlate Ceske rucicky,” or “Golden Czech Hands.” Czech people just like to fix things, and to squeeze the tiniest efficiencies out of their materials. Sometimes we say this in a joking way, as a Czech would rather fix something old than buy something new. But it is deep in our culture that we build things that will last a lifetime. Just look at our cities: we have trams that have been running continuously for over 60 years, bridges and towers that have stood for centuries. We build for endurance.

And I think Czech technology proves out that trend as well.  We have had 40 years of communism behind us. Times when we had to find ways to create and fix things with limited resources. Look at our arms industry, or automotive- we produce robust products at low prices.

Combine these things and superior programmers and security experts are born.

And you can really see this trend in Czech: Avast (now together with AVG), TCP Cloud (acquired by Mirantis), TeskaLabs, Apiary (acquired by Oracle).

Before Google built sales offices in Europe, they built a development center in the Czech Republic. No coincidence.

What is the biggest difficulty you have in selling Cryptelo as a solution for your core customers, like law firms or consultancies?

A look at Cryptelo Drives UI

We are currently targeting trusted institutions that need to set a high bar for their security with client communications, as well as internal communication. That means law firms, tax and finance companies, even banks. And one of the challenges here is that, again, people do not want to think about security. We find, for example, that potential customers often want to buy our solution because of its features, like storage and sharing, and not because it is secure. To them, security is seen as an add-on, and not the core value.

That takes some adjusting, and we need to meet our customers somewhere in the middle. They need to see the value in security, and paying more to have it. But that the same time, they need to feel that they are doing something that will not create an undue burden on them. People don’t want to “buy security.” They want to buy secure solutions- and that means selling both security and the solutions together, and they need to be educated to measure their value appropriately.

That has been a learning process for us, and one we have been applying successfully in our talks with law firms in the Czech Republic. Finding out what is most important to these law firms is key to helping them see the benefits of using Cryptelo- so we have learned more and more to focus on what the customer sees in the solution, not just what we see as its core value.

How has your experience been at StartupYard? What surprised you? Which of the mentors had the biggest impact, and why?

In StartupYard I fully realized that there are two different tracks in building a real company: the hard part of creating a product, and then the even harder part of selling it. It’s crucial to get advice from someone who’s been in your shoes. Thanks to SY we got the opportunity to talk with scores of experienced mentors and entrepreneurs who have all been there, and understand our struggles, and how to get past them. You can’t read this kind of thing in books.

Would you recommend that other startups apply to an accelerator?

100% SY is like a First Aid Kit for most of your business troubles. Imagine that you decide to build a company to fulfill your vision. How will you incorporate, get first money to build MVP? How would you know it wasn’t just a terrible idea, or completely the wrong direction to take?  Where will you meet tens of your potential customer to verify your market fit? How will you create and learn how to perform the perfect pitch, that you need for getting customers and bigger investors?

Ouibring isn’t a typical StartupYard startup, and Joel Gordon isn’t a typical StartupYard founder. In a year dominated by deep tech companies, Joel, with Cofounder and fellow Australian Andrew Crosio, are trying to change the way we think about online shopping- one trip at a time.

Ouibring is an e-commerce and sharing economy platform, for shoppers who want access to international products and prices, and travelers who want to make extra money. How does that work? Ouibring gives shoppers the chance to make requests that travelers can fulfil during their trips, helping them make a bit of extra money, and bring a little joy into a stranger’s life.

Ouibring has already garnered nearly 40,000 Likes on Facebook since late last year, making it one of the most instantly popular startup ideas that StartupYard has ever accelerated.

I sat down with Co-Founder and CEO Joel Gordon to talk about his vision for OuiBring, and why he thinks the world is ready for a new way of shopping:

Hi Joel, tell us a little more about Ouibring. Where did you get the idea?

 The idea for Ouibring came from experiences gained living and working abroad for the last 15 years. The fun and excitement when a special package delivered by a friend arrives is the inspiration for Ouibring’s tagline – “Bring a little happiness”.

As any expatriate knows, living abroad can give you a special appreciation for things that those at home just take for granted. You look forward to that time when a friend will bring a special something you’ve requested from your home. That’s a magical feeling, as if you’re the only person in the world that has what you have. We wanted to capture that feeling, and make it something anyone could enjoy. A special moment of joy only for them; an experience no one else is having.

At the same time, we can give others the chance to make a bit of money, and reduce waste by sharing their spare luggage capacity.

One story I really like is how even a small, generic item that is plentiful in one location can provide a whole lot of pleasure and luxury when it appears in an unexpected context. When a Ouibringer arrived with three massive bags of Monster Munch Pickled Onion and delivered them to a travel blogger living in Bangkok. They really made her day.

The fun of getting a previously impossible to obtain snack from home delivered to the other side of the world is a great demonstration of our values in action.

What about the team you’ve put together makes you confident you can grow Ouibring as a global business?

We have a great team of people who are passionate and excited about making Ouibring a success. For us it’s the ability to focus on what matters most, avoid bullshit and listen to our customers every day that is key.

Joel with Cofounder Andrew Crosio

We share a belief that the sharing economy needs to focus on making things easy for customers and making sure that the participants reap the majority of the rewards. We’re making sure Ouibring is easy, fun and safe to use while at the same time only charging fees for real value add services. We’re customers ourselves, and our experience buying and bringing, as well as hearing what our other customers have to say, helps keep us grounded.

Let’s talk a bit about the economics of Ouibring. How do you think you’ll make money? What will be the main attractors for buyers and “bringers?” Why would people choose it over more traditional channels?

One of the key challenges in making this kind of system work is establishing trust. We want to offer that by creating a safe system that ensures delivery, as well as payment, for each transaction.

We’re going to keep it simple and charge a small fee to cover the cost of managing payment transactions. Because our bringers are doing the leg work we’ll always make sure that they get the lion’s share of the rewards.

When we survey our customers that live abroad they all answer that they have asked friends and family to bring products for them. Ouibring is as an extension of this network, and connects shoppers with travellers all over the world who are willing and able to help source speciality items. The cool thing is that whether somebody is an adventurous traveller who likes the idea of meeting interesting new people, a frequent business traveller with luggage capacity to spare, or a long term expat who just wants a reliable supply of favorite comfort items from home, Ouibring can help connect and make these people happier!

The real attraction for our shoppers when they decide to use Ouibring is that they are able get the exact product they’re looking for, rather than settling for a substitute (not to mention a possible fake) from Amazon, or waiting until next year when their friends are next coming to visit. Our shoppers choose Ouibring because we offer the best, most reliable and effective way of getting exactly what they want, no matter where they are in the world.

Think about any great trip you’ve had somewhere far away. I bet there was something you enjoyed there that you just haven’t ever been able to find again. That’s a Ouibring kind of thing.

Our bringers are up for making extra money in a fun new way, enjoy learning about new products and places to explore, and we often get feedback from both people about how they enjoyed meeting each to exchange goods too!

When talking about a sharing economy platform, security is always a big concern. How has your thinking evolved since you joined StartupYard on how to build trust with your users?

The challenges of ensuring that the platform is used safely and for its intended purposes are daunting if you consider every possible bad thing that can happen. We are doing everything we can to make sure we are up to those challenges: having the appropriate contingency plans in place, verifying users and identifying bad actors, is something every sharing platform must face.

But it’s all about people. It’s all about building trust with our customers. We work hard to show people that we take each bring seriously and are there to help out if needed. This starts with taking care of people’s onboarding when they start using the site, guiding them through the process of signing up and creating their first request, through to connecting them with a reliable and trust-worthy traveller who will bring them what they’ve requested.

Since joining StartupYard we’ve learned a lot about how to use word of mouth marketing channels more effectively, and we’re also focusing on clear and simple testimonials to help show potential customers that other people just like them are already using Ouibring to import a little bit of happiness from anywhere in the world.

Where do you hope Ouibring will be in a year, and how are you going to get there?

Our focus right now is to get to 10K customers in BKK and by this time next year we will be expanding into other cities in Asia and Europe.

Long term, what’s your hope for Ouibring 5 years from now?

Longer term we are super excited about the future and where Ouibring will be. The combination of increasing bespoke and localised manufacturing with more and more sophisticated consumers that travel more often will create the perfect setting for a dynamic, scalable and agile global supply chain.

The inefficiency of all the wasted capacity when people travel with empty bags, suitcases and car boots is crying out for a better approach and we see Ouibring as being part of the solution by connecting this underutilised resource with demand.

People all over the world right now ask for, buy and bring things for friends and family when they travel, and with Ouibring at the end of the day we’re working hard to make this kind of personal, reliable and trusted shopping and delivery service something that everybody can use to get exactly what they want and bring a little happiness.

You joined StartupYard in November. What prompted you to seek out an accelerator, and has the experience fit with your expectations?

We want to make Ouibring a success and the decision to join an accelerator was motivated by being humble and willing to throw ourselves into an unfamiliar environment to maximise our chances of growing our business. We had very high expectations coming into the program and have really been impressed with the variety and calibre of the mentors, alumni and people we’ve met through the program.

Which mentors, advisors, or investors have most surprised you during acceleration? What were you not prepared for?

Petr Ocasek, Daniel Hastik, Ondrej Bartos and Jan Urban. I really liked the advice about taking responsibility for the conversation and making sure that you get as much out of it as possible. Ask questions and listen more.

How would you say your team’s outlook has changed since you joined StartupYard?

Startups have to make do with limited resources and we’re very mindful of where our energy is being spent. We try even harder now to make sure we get a good return on it! We also have a clearer idea of the runway we’ll need to make this business a success and are even more excited about the future than before.