– StartupYard’s Company of the Week

“It is much easier to be disappointed in the first month than the second year.” This is the opinion of’s founders from Moravian New Jersey. They made U-turn and pivoted in first month of the company. Meet, in-page analytics, the solution for analysts to immediately get the metrics on his/her website.


Lukas Haraga and Jiri Otahal after their pivot.

How did you three guys get together?

LH: I was trying to get a part-time developer for one of my previous projects so I put an ad on the VUT Brno portal. Jirka was actualy the only guy who had responded :-). We met in a restaurant and I realized he is someone I’d like to work with on a long-term basis. And he proved it was a good bet. It was quite the same with Michal who I met when he was on the high school. After a while I came with HowDoI Tutorials idea and brought both guys to work on it.

JO: Apparently nobody but me saw a potential in Luky when his ad appeared in our school portal :-).

MP: I met Lukas on 2010. I was studying second year on the high school and I was bored. I needed some activity and my classmate Kristian Holub gave me a contact to Lukas who was looking for someone to cooperate with on his project. Later, as we started to work on HowDoI Tutorials I met Jiri.

How did you come up with the idea of your in-page analytics?

LH: The first weeks in the StartupYard were quite busy. We met tons of mentors and they were giving us various feedback. We started to realize that HowDoI Tutorials is a nice technology but not nice enough to sell it in a ways we wanted. Milos Endrle, one of the mentors, was the one who wasn’t so passionate about the HowDoI Tutorials so we started to brainstorm how to make it more attractive. Our thoughts went to the analytics – if you’ll show the tutorials, the customer would want to see the stats anyway. And then the bulb just light up and idea of the Aircharts was born.

You pivoted so soon. Why?

LH: According to the previous answer we started to pitch HowDoI Tutorials and Aircharts as well. The feedback we were getting was “Aircharts positive” – we realized the potential of the Aircharts is bigger than HowDoI Tutorials. It wasn’t an easy decision but we are convinced it was the right one.

Where do you see yourselves in 2 years from now?

LH: Standing in front of the StartupYard 2015 teams and giving them “lessons learned” :-). Besides this we want to bring a fresh air to the analytics world – make what GPS did with the paper maps navigation industry and set new way how all web analytics data will be provided to the users… using aircharts.

JO: I just hope I won’t think about this question anymore 🙂

MP: I believe Airchars will be successful, the Internet business is growing and analysis is more and more necessary. I hope at least I will graduate from college :-).

What do you do in your free time?

LH: I am a scout leader so I love nature, hiking, camping. I also try to keep my body in shape by playing badminton at least once a week. But in summer it is my small convertible car what makes me really happy :-).

JO: I like to play football, play with my camera and a lot of time I spend with my girlfriend.

MP: I spend my free time by developing, bicycling, watching TV shows and with my girlfriend :-). I like the mountain biking as well. – StartupYard’s Company of the Week

Do you know artists who are not fond of technology? Yeah, there’re many. We met two guys a few months ago who want to turn artists’ unappreciation of technology into ‘like’. The Canadian and the Swiss are building ‘LinkedIn + IMDB’ for contemporary artists, enabling them to keep portfolios and CVs up-to-date with ease.

How did you two guys get together?

AH: We first met when we were trying to take over the world – on a hilltop in a Budapest park, playing “Risk”. Actually, Patrick won.

How did you come up with the idea for 

PU: Abe’s wife is an artist and I am a gallery owner –  it was just about scratching our own itches, or even more urgent, a wife’s itch.

Where do you see yourselves in 2 years from now? 

AH: Only a few of months ago, I never would have imagined that I would move to Prague with my family, and be working full time on my own startup. I have no idea where I’ll be in 2 years, and actually like it that way 🙂

PU: Running a successful Gallery that naturally implements into the daily business – since it became the standard for contemporary art.

Who are your favourite artists and why? 

AH: Marina Abramovic, because she does more than create art, she also inspires and enables other creators. (check out this new initiative: ). Yoko Ono, because she is just so honest in her life and work. She is also accessible; just ask her a question and she’ll answer it. Every friday. (check answers here)

PU: just check


StartitUp – StartupYard’s Company of the Week

One month down in Spring 2013 StartupYard program and some projects have great traction. Look at and Ed with Yitao, co-founders. is a step-by-step startup guide with action items based on the Lean Startup, Growth Hacking, and startup secrets from experts. The mission of StartitUp is to create a virtual incubator/accelerator that helps startups build, grow, and excel.

How did you two guys get together?

YS: Ed was managing my brother at Groupon.  He mentioned that Ed was looking for a co-founder to work on some cool projects, and the two of us should meet.  So we met in a coffeeshop and talked for 3 hours one night.

How did you come up with the idea of your guide? 

EL: We were working on a project just before this, and while we were brainstorming on what we needed to do next. I had all my bookmarks and notes out, and I realized that it’d be great if there was a guide that had all the best information organized in a way that startups could just follow and get the best results.

Where do you see yourselves in 2 years from now? 

EL: Doing startup education and helping startups succeed. Making a bunch of money while I’m at it.

YS: Running the technical arm a profitable enterprise.

What do you do in your free time? 

EL: Watch movies, play computer games, read novels, and work.

YS: I play basketball and video games when I’m by myself.  I also like to cook with my wife. – StartupYard’s Company of the Week

You know the websites, but who are the people behind? We want you to get you to know who are the StartupYard Spring 2013 teams. Who’s gonna be the first? Petr Sigut and David Hrachovy and provides caring parents with a seamless, reliable and trustworthy babysitting service by enabling them to choose a profiled and recommended babysitter, book online within a minute, leave their kids in safe hands, relax.

You two are young, no kids in sight – how did you come up with the idea of Hlidacky?

PS: One morning I just realized that if my interest in girls will continue in the same way, statistically speaking I am going to have a kid one day. And I’m really bad at taking care of them and I do not want my future wife just locked up at home and tired of taking care of the kids. So my perfect future? Some super hot girl + me + many kids + awesome babysitting service, so she got time for me. That’s why I am building Moreover, the babysitters are a cool segment, definitely more interesting than making something for programers for example:)

Trustworthiness of your service is obviously a huge issue. How are you going to tackle it?

PS: We are designing a tool for parents to find a reliable babysitter as fast and simple as possible. This is a challenge for us since we know that children are the most precious thing in parents’ life. Thus, we would like to offer maxium trust to parents we are capable of.

We do background checks for example – we meet babysitters personally, check their ID and talk to them to make sure they are safe and reliable. To make it more scalable we are thinking of a third party service to do the verification for us.

Parents usually want good references before they hire a babysitter so we show reviews on the babysitter from existing parent users. If 10 parents say the babysitter is great, you can be pretty sure the babysitter will do a good job. On top of that, we can recommend you babysitters trusted by your friends, thanks to Facebook.

From the profile itself, parents can see how well a babysitter is suited for their kids.  Does she have pedagogical education? Can she manage small boys? Does she have exeperience with asthma? All these things can help parents choose a babysitter that works the best for them.

We are also experimenting with other possibilities – insurance for parents, a web camera so that they see what is happening at home and so on.

Who is your entrepreneurial guru and why?

PS: To be perfectly honest, I really do not have knowledge about famous startup entrepreneurs, I had to look up who Steve Blank was, since everybody was talking about him here:) Anyway, I really like how Time Ferris does business.

DH: I like Jen-Hsun Huang, Nvidia CEO, and Steve Jobs for their awesome presentation skills. I can spend hours watching them! Another man I like is Elon Musk, SpaceX CEO, Tesla Motors co-founder. Smart as Iron Man, doing cool things like manufacturing electric cars and planning trip to Mars.

Look at presentation

Welcome 6 New Teams for 2013 Spring Program

It’s been long. A long selection process, 6 weeks. But we’re proud now to announce 6 amazing teams. We accepted applications from 12 countries and selected 6 startups from 5 countries. The third cohort begins their 6-month acceleration program on March 11 in Prague.

Who are our StartupYard Spring 2013 heroes?
We help parents meet the most reliable babysitters. operates in the Czech Republic now.
Co-founders: David Hrachovy, Petr Sigut and Vaclav Kuna (Czech Republic)

HowDoI Tutorials
Interactive tool for website owners to create tutorials and guides in a few minutes.
Co-founders: Lukas Haraga, Jiri Otahal and Michal Pustka (Czech Republic)



Step-By-Step Startup Guide with action items that will help entrepreneurs get their startup from idea, to product, to traction, and to funding.
Co-founders: Edward Liu and Yitao Sun (USA)

Event travel made easy. It helps visitors of concerts, festivals and conferences to plan their trips.
Co-founders: Valentin Dombrovsky, Vitaliy Korobkin and Denis Volkov (Russia)
The essential career tool for professional fine artists, keep portfolios and CVs up-to-date with ease.
Co-founders: Abe Han and Patrick Urwyler (Canada, Switzerland)

Yummy Food Delivery
How to eat healthy at your desk. Its focus is B2B delivery.
Co-founders: Kristina Sediva and Tomas Netrval (Czech Republic)
Facebook page Yummy Food Delivery