StartupYard Demo Day 2014 in Tweets and Images

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StartupYard’s 2014 Demo Day went off beautifully last night. The whole StartupYard team is tremendously proud of our startups, and extremely hopeful and optimistic for the future of all the founders in the program, and all of their projects.

This post will serve as a compendium of tweets and images that we will be collecting from the event. If you would like your tweet or image to be included here, please send us a link in the comments.

You can find a set of photos from Demo Day on our public Facebook page

-The StartupYard Team

 

 

 

 

 

 

 

 

 

 

 

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Jeanne Trojan: Present as Yourself

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Over the past few weeks, the StartupYard teams worked hard on perfecting their pitches for Demo Day. There were a fair share of investors, corporate representatives, mentors, and industry members of all stripes in attendance. Needless to say, the pressure was on. But, every one of the teams pitched really well.

A week before the big day, we invited Jeanne Trojan, an Executive Presentation Trainer & Coach and long-time pitch mentor for StartupYard, to TechSquare to help the teams prepare for their Demo Day pitches. Here are a few of the tips that she shared with us.

Practice, Practice, Practice

Counter-intuitively, the best way to appear natural in front of a group of people is to meticulously plan your pitch and practice until it has a natural flow. You know how an athlete can make an amazingly difficult move look easy? That’s your goal when you present. You want the audience to get the impression that you’re just talking with them. That’s takes loads of practice.

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But, that’s not to say that Jeanne advocates memorizing your presentation. That can be dangerous and will not give a natural impression. You shouldn’t be concentrating on the words, but on the stories that make up your pitch. Every slide should represent a ‘story’ for you that you can remember.

However, you should memorize one part of your talk. Your opening. When you get up to speak, you’ll be nervous and you’ll have a bit of a ‘deer in the headlights’ moment. Make sure you know the first few sentences of your talk by heart so you can do it on ‘auto-pilot’.

 

Find Your Allies

Audience engagement in person is achieved in many ways. But Jeanne emphasized simple, easy, and repeatable tricks for connecting. For example, she advised us to look for ‘audience allies’. They are the people nodding, smiling and really engaged in your talk. Find these people in every part of the room so that when you’re feeling nervous, looking at them can help you to calm down and you can still give the impression that you’re looking at everyone. Instead of a sea of faces looking back at you, judging you, look at the few you feel you can trust, and talk to them.

Vaclav Formanek, getting passionate about education.

Vaclav Formanek, of MyPrepApp

Share Your Enthusiasm

This is your project. If you’re excited about it, you need to be able to share that energy with your audience. If you’re not, there’s a bigger problem than your pitch. There is no excuse for acting ‘cool’ or being stiff when you’re sharing your big idea. Your pitch should appear important and urgent. Your audience should be thinking – ‘Why hasn’t anyone thought of this before? This is something that needs to happen!’ Constructing your pitch to give this impression is vital to your success.

Stop Dancing

Even some of the best presenters still have nervous habits to break. For example, nervous speakers often seem to have little control over their legs, skipping around the stage, not even aware that they’re doing it. Once speakers have an awareness of what they’re doing with their bodies and how they can control their movements, it makes for a much more relaxed and easy-to-watch presentation. Jeanne shared some tips on how to move with a purpose and to cure that ‘shaky voice’ that always accompanies nervous situations.

Don’t Be Slide-Driven

notapresentation

“ You and your message are your presentation. NOT your slides. Too often, slides drive a talk and the speaker’s and audience’s focus is on them.’ “

A lot of presenters get stuck reading the headlines of each slide and then following the information as it pops up on the screen. This is a comfortable, but boring way of getting through a presentation, and it puts the material ahead of the presenter themselves. When you give your pitch at a demo day or a conference, you are presenting *yourself* as much as you are presenting your ideas, your team, and your work so far. A sure way of failing to inspire anyone, is to take yourself out of the loop, and show a set of slides that attendees could have read through on their own in 2 minutes.

Make sure that slide creation is one of the last in your preparation steps. And, focus on creating visual, eye catching slides that will attract the audience’s attention and turn to you to learn more.

Jeanne was a vital part of our teams’ pitch success on Demo Day and we’d like to thank her for working with them so passionately. If you’d like to make a successful presentation or pitch, we can definitely recommend Jeanne’s work.

Jeanne Trojan

jmtcz.cz

@jmtcz

Meet the 2014 Founders: SentiSquare. Helping global brands become better listeners.

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The last of the 7 from 2014, SentiSquare began as an academic project by Josef Steinberger, assistant Professor at the University of West Bohemia. I caught up with Josef this week to talk about SentiSquare, a “sentiment analytics” engine that will revolutionize the way that global brands engage with their customers online and offline.

Josef

Cofounders Josef Steinberger, and Tomáš Brychcín

Hi Joseph, where does the idea for SentiSquare come from?

Several years ago, I started to research opinion summarization at the University of West Bohemia. There is an enormous and ever growing number of opinions about various entities all over the internet. For example, on Facebook alone, on Ford Motorcars company page, there has been over 37000 comments during the last year. And most of the comments are in English. If we include local Ford pages (ones for different countries), Twitter, LinkedIn, Youtube and various discussion forums, we end up with over 1 Million comments. I think that gathering that data and making sense of it through summarization has a great commercial potential. With the initial idea, I entered the Microsoft Innovation Centre (MIC) accelerator and the idea saw some further development. From there, I moved to the StartupYard program. Tomas and Michal, our top two NLP researchers at the university, joined me and together, with valuable advices of StartupYard mentors we further developed the idea and SentiSquare finally crystallized into a workable business idea.

Is your whole team from academia? How did you all get together on this project?

Yes, all three founders are from the University of West Bohemia. I’m an associate professor and Tomas and Michal are finishing their PhD theses. We started working on sentiment analysis together at the beginning of the year. We ran experiments for a Semeval’s shared task [an international NLP research community evaluation campaign] and we were ranked 3rd out of 30 participating teams. We joined  forces for the brand-related opinion summarization project which I’d been already working on in the MIC program. Tomas brings the knowledge of semantic analysis and Michal’s expertise is in machine learning.

What will SentiSquare allow clients to do? What will its limitations be?

Sentisquare discovers the most important topics in social media content and automatically produces summaries of the topic-related comments. We can analyse millions of tweets, facebook posts, forum comments, and many other sources. It’s really the next generation of sentiment analysis. Basically, it does more than just produce sentiment polarity figures (e.g., how many times a brand was mentioned positively or negatively) but it answers the crowd sentiment question by tracking “key” opinions, e.i. opinions expressed by a large number of contributors. The trick is in identifying these opinions even when they are expressed in very different ways. These opinions drive brand reputation in a much more concrete way than “likes,” and so forthe. Sentisquare links topics across different brands, languages and periods, it will allow you to produce temporal, competitive and geographical comparisons. This will allow global companies and brands to get a good handle on their most common user complaints, the successes or drawbacks of their marketing campaigns, and their brand perceptions in a broad set of categories, for various demographics. The size of the data set limits the possibilities for the technology. If we don’t find enough relevant and content-rich comments about a brand (~1 thousand comments), the analysis won’t produce conclusive figures. To hone our models, we currently need over 1 Million domain-specific pieces of text, so this will apply to very big brands, probably with a global presence.

So you need a lot of data. what kinds of companies and people do you see as your likely customers?

Skoda [the leading Czech automaker, owned by Volkswagen Group], is a great example of a potential client. If they monitor what people are saying about the current car models, they can get inspiration on what people like, what they’d don’t like, what they want, and to which competing cars they compare Skoda’s models. This information can help in designing and marketing a new model. After the new one is out, the aggregation of the expressed sentiment about it can help in shaping the decisions taken. The power of sentiment analysis is in the fact that it goes beyond just sales figures and statistics. We can imagine this technology making the world a better place for everyone. For example, there are applications in entertainment as well. You know how Hollywood lives only on the box office take of whatever movie they release, no matter the quality of the film? Films all end up copying each other and looking pretty much the same. Plus, there’s a huge amount of risk in budgeting for a $150 Million film just because a similar one was successful. Well, what if our technology could help movie studios to understand what people like about their movies, and so allow them to *avoid* copying the things that don’t need copying. They could get ahead of trends, and really understand what the audience is yearning for before making the next film. Everybody wins.

What do you see as your primary competition in this field?

We feel that competition is a badly negotiated cooperation :laughs:. That means there is a lot of room in this market for new ideas, and new players. Even if current social media monitoring tools are nominally our competition, we’d rather position Sentisquare as a new layer on top of their functionality. We are investigating the possibility of cooperation with SocialBakers, BrandEmbassy, GoodData and eMerite, however, there are many others we would like to work with.

Josef does some deep thinking.

Josef does some deep thinking.

As an academic, what do you find most challenging about thinking in business terms, and talking to business people?

The first difference is that in business we need to think much more about the target group of users and the business benefit our solution brings. Also In research, we push the quality of the technological solutions. For example, if we improve the quality of sentiment polarity prediction by 2 percent, we could write a famous paper about it. In business, it is more about uniqueness of the idea and differentiation from the competition. Business is about practical, workable solutions that deliver, not just theoretical models.

How has your experience at StartupYard been so far? Which of the mentors has had the most powerful influence on your team and your direction as a company?

We’ve learned a lot about the business world. Now we have a good basis for pitching, business planning, marketing, sales, and positioning the company and so on. There were many mentors who gave up a valuable feedback. Jan Šedivý and Jaroslav Gergic helped us to elaborate the API strategy. Marcel Vargaeštok introduced us to what the marketing research agencies do. Adam Zbiejczuk connected us with the local social media monitoring community. Viktor Fischer share with us his knowledge about sales possibilities and company directions. And finally, there were crucial times when every positive feedback was important for us, like the one from Roman Stupka, Philip Staehelin or Jan Muehlfeit.

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Meet the 2014 Founders: MyPrepApp. Motivation, Not Information.

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As we continue to introduce the Founders from StartupYard 2014 and their products, we bring you Vaclav Formánek, Founder and CEO of Educasoft, maker of MyPrepApp, a motivational planning device for exam preparation. 
Vaclav Formanek, getting passionate about education.

Vaclav Formanek, getting passionate about education.

Vasek, tell us about MyPrepApp, and Educasoft.

MyPrepApp is a mobile and web application that helps students to achieve on their important exams. It’s a way for students to avoid the stress of major exams without avoiding the actual studying: it gives you a reason to study, and it makes the process fun, and, we hope, a lot less painful.

Did you have trouble studying as a kid?

I was a kind of nerd as a kid. I started to have some problems with studying at high school and university, as I found there were much more interesting things to do than studying.

I started this project with my best friend Ondřej Menčel (Ondřej is CTO of Educasoft) more than two years ago. We loved playing games and we were fascinated with their motivational power. We were asking ourselves a question: if games are so cool that they motivate us to spend hours and hours solving problems in a virtual world, couldn’t we use some of their power to motivate ourselves to do real things, such as studying?

I was never a good studier. I guess that’s the typical experience, but it creates a lot of stress. I couldn’t ever decided what the important stuff was, and how to prioritize when I was studying. So I would procrastinate, and end up cramming for the exam at the last second out of panic. Everybody’s had that experience right? Studying was boring and nothing motivated me to start early. Have you ever had that dream where you show up for a test, but you aren’t prepared, and you don’t know what to do? That’s our inspiration.

MyPrepApp is molded out of our personal experiences. It creates a tailored study plan for exam preparation, and uses game rewards and support of friends to enhance students´ motivation to follow the plan and reach their study goals.

When I am saying “we” I am talking about our company Educasoft. Educasoft is a team of people who want to provide students a better way to prepare for exams.

Ondrej and Vasek taking a break on the TechSquare swing set.

Ondrej and Vasek taking a break on the TechSquare swing set.

Your team has already launched and generated revenue with a similar service in the Czech Republic: Hrave.cz. How did Hrave become MyPrepApp?

Well, we launched “Maturita hravě,” our first product, in preparation for the Czech exit examination, just a few days before the exam actually took place. So it was really a baptism by fire. It was just a last minute thing, so you can see a pattern here!

But, we were really surprised by the results. Within the first week, more than 5000 students tried out Hrave, and feedback was mostly very positive. When we were thinking what to do next, we decided to focus on what was crucial for passing the exam, and what’s really missing from existing products for exam preparation: tailored study plans and enhanced motivation to study. User feedback showed that the main problem with studying wasn’t informational, but motivational. This became the basis of the MyPrepApp model.

 

The education technology field is crowded. What makes MyPrepApp a potential stand-out in your thinking?

We take a different approach towards studying for exams. We see achieving on exams as the same type of goal as, for example, being able to run a marathon or losing 10 kilos, and we think we can use similar methods to help people achieve these goals. That´s why we are inspired by successful fitness and running apps such as Endomondo.

gamifikace plan

We are focused on students with low self-motivation. Students who need a study plan and who need to be intensively pushed to follow it. We think that this group of students has been ignored by existing exam preparation products. Most of these, like Kaplan Test Prep, Magoosh, or BenchPrep just assume the student is motivated from the outset… but we know that isn’t the case.

Our goal is to be the best preparation app for those students – the ones who need someone to tell them what to study and motivate them to do so.

What are the technical and business challenges you think you’re going to face in the next year or so?

The big technical challenge for us is creation of the study plan. We take it very seriously, as by recommending what students should study, we become partly responsible for them and their results. To be able to create a good study plan, we need to combine knowledge from many different areas – from the perfect knowledge of tests to the psychology of learning.

As for business challenges the biggest one will be to entry the US market. I think we will need a business partner to do it in the most effective way.

What strategy are you pursuing for bringing the platform to a global market? How will you secure and grow a strong content network?

Tom2

We have been developing the platform itself to be content independent, so it can be used for most of standardized exams, no matter which system they are for, in Czech republic, Poland or the US. While the exam systems are very different between different countries, our approach can remain constant.

As it is quite easy for content creators to use our platform, we can choose the best strategy for getting the relevant educational content for different countries and exams. Similarly, we can choose the best strategy to market MyPrepApp in different countries. We are now in the process of deciding for which countries to find strategic partners, and in which we can branch out on our own.

Which of the mentors at StartupYard have had the most profound impact on Educasoft during the past few months? How has the accelerator been for your team?

Generally the mentor sessions have helped us a lot to make our plans more precise, and prioritize the next steps. Roman Smola (Founder of Glogster EDU) had amazing knowledge about how to be successful in the US market with educational products. Vit Horky (CEO of Brand Embassy) has a really interesting approach to business development, that we learned a lot from.

Unfortunately I was the only team member who could atend most of the program during the first month of the accelerator as the rest of the team had to stay home working on the app so we could launch it as soon as possible. Though we find the accelerator very useful.

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Lindsay Taylor: “It’s Not a Pitch. It’s Their Story.”

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This Tuesday, StartupYard 2014’s founders experienced a grueling workshop from Prague’s own Lindsay Taylor, actress, producer, performance trainer, and Founder of Prague Film and Theater Center (PFTC). She came in to coach the founders on their Demo Day pitches, and to share tips on how to perform under pressure, how to breath and relax, and how to deliver a powerful address. I caught up with Lindsay after the workshop to ask her for a few public speaking pointers.

Lindsay Taylor of Prague Film and Theater Center

Lindsay Taylor of Prague Film and Theater Center

Now that you’ve met with the founders of StartupYard 2014, what do you think is the most important thing for them to work on before the Demo Day?

I think to remember that they really are the BEST people to speak on their company (and their own) behalf.  And on Demo Day the audience will come to see exactly that.   They are all such great, motivated young minds and entrepreneurs, that for me the most important thing they need to work on is believing this fact.

Additionally the founders need to find a way to access this belief within themselves (via any number of relaxation, focus, awareness,clarity, improvisatory exercises) that gets their entire energy in a natural and comfortable place.  It is in this state that we can access our natural breath and posture, but more importantly allow us to see and hear you and essentially see and hear your story.  Because really, its not a pitch presentation.  It’s their story.  And you have to be brave, vulnerable, and present to tell your story.  Yet, this type of communication always makes an impact.

What tips would you give an inexperienced speaker to handle jitters before a big presentation?

Josef of Senti2 gears up for his monologue exercise.

Josef of Senti2 gears up for his monologue exercise.

Focus on the breath. Breathe through the nose and expand the diaphragm as you inhale.  Exhale with a controlled and slow breath exhausting the diaphragm. Try to regulate your breathing while you wait.  Try to think about feeling the energy of the room and the people in it, and less about what you need to say.

Don’t get me wrong, nervous and excited are good feelings as well.   You can use it to your advantage as its already giving you an electrifying energy that can drive you forward – just don’t let it get the best of you.  Breathe and find a way to channel nerves to focused relaxation.

A trick (shake your hands loose from your wrists repeatedly close to your time of speaking- it is a natural and easy way to trick your body into loosing some tension and access natural and relaxed breathing)

Repeat controlled breathing.  Your voice and the audience will thank you for it.  You will have more resonance, volume, and tone and color just by simply focusing on your breathe.  This also physically makes your brain happy with oxygen.  Improving clarity of thought, and ability to improvise.

You focused a lot on warmups and mental focus during our workshop. What are your favorite mental and physical warmups, and why?

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“The Hang”

My all time favorite is the roll over “hang”.   After stretching and elongating your entire body, bend like you are going to touch your toes, but instead just let go and hang.  Neck loose, head facing the floor, knees bent, feet shoulder with apart, arms hanging down to the floor.  The actor/presenter stays in this position, letting go of tension, allowing breath to release their body further towards the ground, allowing gravity to take effect.

“The Roll Up”

When you are ready, roll yourself up.   I’ve seen actors and performers stay in this position for 30 minutes before rolling up to actor neutral.  When you do decide to roll up, think about stacking your vertebrae one on top of the other- balancing your entire body each time you do so .  Your neck and head are the very last thing to come up.

“Balance”

The saying should be “balance up straight” and not “stand up straight” –  When we force our backs into having “good posture” we are automatically inserting tension and painful energy into our physicality.  But if we’ve found center based on a reset of your body (which is essentially what the hang is) this allows us to be in the most natural, easy, and upright position for body.  This is the single best thing I know to do to be present physically, mentally, and emotionally.
You should do this once a day, public peaking or no public speaking.

All of our founders speak English as a second language. What are some really effective techniques for training oneself to speak clearly and understandably?

 

Each founder had to deliver a dramatic monologue.

Each founder had to deliver a dramatic monologue.

Native English speakers need to stretch their mouths,  warm-up their vocal range, and exercise the various sounds before speaking in public. So as a non-native speaker this is even more true as you are most likely already struggling to place the sounds correctly in your mouth anyway.
A few top exercises to improve diction and articulation:
• Lip Trills:  Inhale through nose, expand diaphragm, push out all the air from your belly throw your closed lips in a controlled release, repeat. Your lips should vibrate and your nose will itch if you are doing it right.  Add variations in your pitch and explore your range of pitch, volume, and pace while doing this activity

• Big Face/Tiny Face:  Make your as wide and open as possible (mouth, eyes, eyebrows, cheeks.  Then quickly make your face as tiny and tight as possible.  Repeat  If you fully commit to the stretch, your face will feel ready for anything after.

• Repeat sounds from the belly voice such as Ba, Ta, Ga, Ma,Pa,  Ka, La, Fa, Na, Sa, Wa, Da, Ra – make combiations  BATAGATA, KATAPATA (faster and repeated)

• Tongue Twisters- There are plenty. The internet is full of them.   They work.  And you will get better at them.
Diction and articulation are essential to hearing you and understanding you.  Don’t skip this step.

 

About Lindsay Taylor: 

Taylor

Originally trained in theatre, Lindsay earned a degree in Theater Arts from McDaniel College. 

Lindsay splits her time between work with Prague based film studios and theater companies. Co-founder of the Prague Film and Theater Center, a network to connect creative professionals, create projects, and grow a database, she also works in film as a producer, casting director, acting/dialect coach, and AD. 

 

You can Connect with Lindsay and PFTC via:

 

Her Profile On LinkedIn

The PFTC Facebook Page

Facebook Group for PFTC

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Meet the 2014 Founders: Evolso, The Dating App Giving Power Back to the Ladies.

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In our continuing series, we are introducing the StartupYard 2014 teams in individual interviews with their founders and key members at the accelerator. Here is Alin Stanescu, of Romania, talking about Evolso, the online dating app that “gives power back to the girls.” 

Could you tell us about Evolso in a few words?

Evolso is a new flirting app that offers unique features to female users. It allows women to initiate contact with male users, and gives matches the opportunity to organize their first in-person interaction in their shared favorite venues. Basically, women get to pick guys they want to meet, based on the places they both like to go.

What distinguishes you from Tinder, or other competitors?

We are different because we understand that male and female users have different problems when it comes to dating. Guys experience a lot of rejection, and for girls it’s the “creep factor,” or unwanted contact from men. We solve these issues, and we also focus on real life interaction of the users. We’re not passive the way Tinder is, and It’s not all just about looks. Milestone

Tell us about yourself. How did you become CEO of Evolso, as a first time entrepreneur?

I became the CEO of Evolso in 2012 at a Startup Weekend event in Romania. I pitched the idea and formed a wonderful team that is still together today. I was very fortunate to have found like-minded people who wanted to build and create as I did.

And what about your team? Are you all first-time entrepreneurs?

Yes, we all are first-time entrepreneurs, with different backgrounds related to the tech industry! But that’s par for the course these days. We’re learning a lot. It’s all about your will to learn, asking the right questions and being in the right place at the right moment with your breakthrough idea.

The Evolso Team:

You’ve mentioned “giving the power back to the girls.” What does that mean to Evolso? How does Evolso empower women?

Alin Stanescu presents Evolso at a tech summit at Techsquare.

Alin Stanescu presents Evolso at a tech summit at Techsquare.

Evolso wants to focus more on girls in offering them unique functionalities inside the app, functionalities that male users will not have. We think that if girls let the guys know exactly who they like, this can be a real game changer.

We started out with the idea of a purely “events-based” app. That idea is still a part of how Evolso works, but the inspiration for the app being girl-centered was something that evolved gradually through the mentorship we experienced here at StartupYard. We were constantly challenged to find an angle; an experience none of the other apps can offer. At the same time, we looked at ways that users “game” the current generation of apps to get the most feedback from other users. We found that a lot of this gaming of the system would be eliminated if we changed the rules; if, for lack of a better phrase, we threw out the idea of “fairness.” Allowing women to take the initiative makes this a different kind of product. Who says dating is fair anyway? That’s an assumption we’d like to test here.

Team from Romania with mentor Ludovic Neveu.

The Evolso team with mentor Ludovic Neveu.

What kind of market do you plan to target with this app and platform? How old are your ideal users, and what are their interests?

Our target market is university aged students. Students who want to meet each other, enjoy their student life and have fun. Our desired market is the UK and the English speaking people of Europe. Our users will need to be willing to socialize, open to new people in their lives, and never forget to have fun.

What’s your overall marketing strategy? How will you get to the critical mass you need for a dating app service?

Well that is top-secret now isn’t it? Just kidding. The way we are planning to do the magic is that we want to have Official Evolso parties in key periods for the students in the cities we are targeting. The critical mass factor (of app usage) can be reached in creating the “word of mouth” effect with the parties. We want to be the first thing students think about when they go inside a club and they are reaching for their phones. We are showing venues also inside the app. All the venues that want to be a part of the concept, in the near future, will advertise our app offline or online. Similar to what Foursquare is doing.

For those of us, like me, who pretty much missed the online dating game completely, what has changed with this technology in 10 years? Why is it more attractive now than in the early days of Match.com and other web-based services?

The dating market is very competitive. Only if you are really good, will you really have a shot at making it. At the beginning, online dating websites such as Match.com where very popular, the problem was that you could not use it all the time. Now you have all the technology you need in your pocket, you can access the information when you need it. It is much more attractive now, with a push of a button and a swipe to the left or the right to see what you are looking for. It’s easy, fast, addictive and fun. Evolso is offering all of that, it is easy to use and is offering quality regarding the content it provides.You have it in your pocket and use it for fun. It offers mystery and intrigues the user with not knowing who they will find as a match. Venues are important too, for the first real interaction between users, that’s why we focused also on offering them a way to break the ice and meet for the first time in their favorite common locations. There are other dating apps out there. Our aim is to do something unique that is especially attractive for young, active women. We think that despite the size of the market, that is a segment that has so far gone underserved.

Tell us about your experience at StartupYard. What have been the ups and the downs, and who have been the most valuable mentors for Evolso?

The Evolso desk at StartupYard

The Evolso desk at StartupYard

The experience at StartupYard was and still is amazing. I highly recommend young entrepreneurs to try and enter an accelerator if they want to develop their business ideas. Things here are going at an insane pace, and the amount of knowledge you get is purely priceless. Ups and downs? Every startup has ups and downs, the idea is to play the game right and win at the end. One downside was the time we were spending inside and working 11 hours per day, and the upside was that we were spending the time inside and working 11 hours per day ! It is our project. We need to make it work no matter what. The most valuable mentor to us for the moment is Cedric Maloux, who has been there for us at any given time offering his support and guidance to choose the proper path when faced with a problem. He is one of the best minds here at StartupYard. Other valuable mentors for us are Ondrej Bartos for helping us with contacts when we were stuck in the process, David Booth for giving us advice regarding the vision, Viktor Fischer with feedback about the path we are taking and many more. StartupYard’s unique quality is that they are offering a list of very valuable mentors that can change the way a startup will evolve. [ssba]

Meet the 2014 Founders: Gjirafa, Albania/Kosovo’s answer to Google

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In our continuing series, we are introducing the StartupYard 2014 teams in individual interviews with their founders and key members at the accelerator. Here we introduce Gjirafa, in the words of CEO and Founder Mergim Cahani, of Kosovo. 

 

Mergim, how would you describe Gjirafa in a few words?

It’s an awesome animal with a long neck :laughs:.

Gjirafa is a full-text web search engine and a news aggregator specialized in the Albanian language. Gjirafa will bring relevant information that will be easy accessible to over 12 million Albanian speaking people worldwide.

So it’s Google For Albanian Speakers. Isn’t That Job Already Taken (by Google)?

You could say the same thing about Seznam or Yandex (the Russian search giant), but they’ve thrived in competition with Google. That’s a great model for us moving forward.  Competition between Seznam and Google have brought better results for consumers in the Czech Republic. Google doesn’t own the internet, and it shouldn’t.

And no, we aren’t Google. We have something that Google does not have. Gjirafa has access to local data, understands the market, and has been developing technology for full-text search in Albanian language. That’s something no one else has ever done, including Google.

Albanian stands alone as a language with no relatives.

Albanian stands alone as a language with no relatives.

Gjirafa is turning quite a few heads with our mentors at StartupYard. Why do you think that is?

Our team is built to impress, with a very strong business and academic background. Three founders have a combined 30+ years of experience, one previous successful startup, four masters degrees and one PhD. The advisory board features prominent figures in web search and management, Prof. Torsten Suel and Prof. Jay Nathan respectively.

We are very happy to be getting so much positive attention, but important to note is that mentors’ inputs and constructive feedback is shaping our product and company further. From day one at StartupYard our value proposition started to get better and better thanks to mentors’ feedback. The reason why most mentors and investors are interested, we think, is that our project has the prerequisites to make it promising: a strong team, an excellent market potential, and the technology – specifically our differentiating product features.

Mergim Cahani: Founder and CEO of Gjirafa

Mergim Cahani: Founder and CEO of Gjirafa

What brought you to StartupYard? What have been the benefits for you, so far?

I am certain that StartupYard is de facto the best accelerator that our team and project could have picked. In fact it is the only accelerator that we wanted to be part of (within the context of this project). It has just about all the ingredients of other accelerators, including the ones from Silicon Valley, and then some – that directly gives us better opportunities and increases our chances of success.

Mentors, investors, angels and VC’s, involved with StartupYard can more easily comprehend the potential of our project at our targeted market than other investors from other geographic areas. There are great similar success stories in the Czech Republic, and some of these investors are involved directly in those projects (www.seznam.cz is one example). They understand our product, they recognize its potential, and have a clear idea what it takes to reach our goal. This way, they can provide feedback that is so vital to company success, and some have already shown interest to be part of this journey.

Where to start with benefits of StartupYard :laughs: We love Prague, StartupYard at TechSquare has an amazing working environment, great people, a lot of events, and, can’t forget,  great Czech beer. As far as accelerating our project growth, we have meet some industry leaders, Chairpersons, CEOs, and investors from world leading corporations, who really helped shape our product and increase our value proposition immensely. Also there are a lot of perks, to mentioned one: we are en route to becoming a BizSpark plus company (that is around $60,000 in azure credit that we were planning to spend). Last but not least, people who run StartupYard know their business- they have a proven track record and experience that was evident from day one.

left: Cedric Maloux, Director Startup Yard. Right: Mergim Cahani, Founder CEO, Gjirafa

left: Cedric Maloux, Director Startup Yard. Right: Mergim Cahani, Founder CEO, Gjirafa

What are your near-term goals for Gjirafa? What products and services will be part of the ecosystem at launch?

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Our near-term goal is to launch within two months. We are planning to include a few “elect” services at the beginning. That means a full text search, news aggregation, a transport scheduler for Kosovo, Albania and Macedonia, weather widget, and Albanian web facts. All these services are one of a kind, as they currently do not exist anywhere. The obvious exception is text search, where Google is a player, but we think we can do a better job, as we are focused only on one language and one specific segment of the web. That’s worked for Seznam, and we think they’ve shown us the way to success against the Google Goliath.

How about your long term goals?

Our long term goal is to become the front page of the Albanian speaking web. To be synonymous with “Internet” in the Albanian mind. If you speak Albanian, when you open a browser, it will open on www.gjirafa.com. We will provide highly relevant services and ease of access to information that is geographically localized and based on the Albanian language. Gjirafa will be more than just a useful search engine, it will be everywhere for everything. I will not speak to specific services that we plan, but I can tell you that there is a full list on queue that we are prioritizing; each one of them more valuable than the next.

As a sneak peak, enabling e-commerce in Albania and Kosovo, at this moment, tops the list of our long-term goals. Replicating the platform to other Balkan peninsula countries, is also a viable option.

You’ve mentioned developing a unique search engine for the Albanian language. Can you tell us about the development process?

It was fun! :laughs: That may sound extremely nerdy, but I don’t mind. It was really fun.

Working on this from Kosovo was a different experience than the time I spent in the United States; where in my last job I worked in a typical corporate environment. Previous to that I was in Academia, and being able to work full time on a project that I loved, what can I say? It was thrilling.

I turned one bedroom of the house into an office (this startup was luxurious; no office garage)! I used a bit of my prior experience with developing large-scale full search engines, from my Masters program at NYU Poly School of Engineering, and the very valuable help of my mentor Prof. Torsten Suel, to create all the pieces needed for the Gjirafa engine; multi-threaded crawler, indexer, query processor, and a few things in between. I developed a prototype that was not the best out there, but it was good enough and I was happy with the outcome.

The biggest limitations at the beginning were hardware and bandwidth, plus latency, and occasionally an algorithmic problem that kept me up at night. Later, two friends joined me as co-founders, and now we are working on making the engine even bigger and better. One co-founder Ercan Canhasi, PhD, is working on the search engine, while the other co-founder, Diogjen Elshani, MS, is working on the business development side.

Why do you think competitors like Google haven’t focused on Albanian speakers,

Google hasn’t ignored the market completely. I think they’ll regret their absence.

The scalability of Google allows it to fit almost any market given enough data. But there are two problems here (1) currently there is not enough data for the Albanian language on the web, and (2) the Albanian language is one of the most lexically unique language in the world. Google can’t search something it doesn’t have; it can’t index information that currently does not exists on the web. As far as the language goes, Albanian is one of the a few languages that does not derive from another language; it is a branch on its own. Processing a language (intelligently), means some knowledge is needed for that language. Linguistic research in English, and for a lot of other languages, exists. There is almost no linguistic research for Albanian that applies in this context. We are currently researching and developing Albanian grammar and syntax for NLP.  We have done the groundbreaking work that will tie Albanian speakers together online, through their language.

Kosovo’s political situation has undoubtedly held back business development in the region. Do you see the situation as improved enough for the region to compete on a level with the rest of Europe?

It is true that the political situation in the region has set back development. But things have started to take a turn, and Kosovo and Albania are becoming emerging markets especially in technology development. Based on our web mining data, the Albanian web is still in the early stages of development, but it has doubled in the past year and it is continuing its growth rapidly. That might sound like not much, considering that the whole size of the web increases at the same rate, but the difference is that the Albanian web has been expanding its core economic value at a much greater rate than the average. It is developing, and that means there are enormous positive gains to be made across a huge range. The rest of Europe will not see its web experience improves by 200% in the next 2 years. Albania and Kosovo will see that kind of improvement.  This web infancy is one of the reasons why the market is not penetrated by global companies, which makes it a logical reason why our project represents a great opportunity right now.

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What’s your general strategy for marketing Gjirafa? Google has name recognition in search all over Europe. How can you compete with that position?

Our position is with the unique services that we provide for users that Google, and other competition, do not. People need information, and currently can not get it online, and we feel that this market has been left behind – but they will be able to find it on www.gjirafa.com. Also, we will provide a targeted platform for merchants that will enable them to reach their customers. That aspect of the online economy is completely absent in Albania/Kosovo. Can you imagine that? It’s 1999 in online advertising there. Imagine what that means for the future. Our marketing strategy is diverse and a combination of several channels. Without going into specifics, we have a few marketing strategies planned for direct and indirect marketing.

 

Gjirafa is planning to launch its full text search engine in July of this year. 
You can connect with Mergim via Linkedin. 

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Meet the 2014 Founders: Famely

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Over the coming weeks, we will be introducing the StartupYard 2014 teams in individual interviews with their founders and key members at the accelerator. We kick off this week with Famely, the news and social media aggregator that allows you to keep tabs on your favorite personalities, wherever they appear in the media. 
 

Tell me about the Famely team.

Nemec: I’m Pavel and he’s Pavel too. He’s Pavel Volek and I’m Pavel Nemec.

Volek: I’m from Prague and he’s from Brno. We met on the way to France as Erasmus students.  I studied software engineering, at Prague Technical University, and was in France for 18 months on Erasmus. We got to know each other on the trip, and stayed in contact. The idea for Famely came about 2 years after we met.

Nemec: I studied in Brno (computer science at Masarykovo University). We’ve both suspended our studies to be here at StartupYard. I’m doing a PHD, and Pavel is finishing his masters. But we’re happy to be here now.

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Pavel Nemec and Pavel Volek. Co-founders of FamelyApp.com

How did you come up with the idea for Famely? Was it based on an interest you had in celebrity news and gossip?

Nemec: No, neither of us is actually too much into gossip exactly. It was just that as a student, I met so many many interesting people, well known public figures, startupers for example, that I got a chance to meet. When you meet someone really fascinating, you want to read what they have written, but also see if they do something else that’s cool and new. Clever people constantly generate new opinions, and I wanted to keep tabs on them. I searched blogs, youtube, facebook, and collected the information constantly, but you can never keep up.

Volek: When he told me about the idea, we realized we could find broader applications like sports, which I’m interested in. I’m a big fan of Real Madrid, and they have an app. But the players also have their own Twitter accounts, and they appear in places the “official” app doesn’t cover.  And there are sports aggregators, team apps, etc, but if you like multiple teams or different players, you want to control the info that you get. You can’t do that with any existing app.

Last year, Parov Stelar, one of my favorite musicians, had a concert in Prague. I found out two days after he was here. I think that happens to most of us at one time or another. If I had been checking his Twitter feed, I might have known about that. There are a lot of small clubs in Prague that really famous people do shows in, and nobody hears about it. You can’t keep up with all the ways that artists communicate with fans.

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But this is more than just an events app, isn’t it?

Nemec: Yes. A friend of mine reads gossip magazines and such. I mentioned the potential for a product like this, and they reacted strongly. We realized it could be about more than just events. The definite change came from the mentors [at StartupYard]. We knew before coming here that it was an aggregator for celebrities, but we hadn’t yet decided what market to target. We wanted to be more general. The mentors convinced us to focus on a smaller market. Celebrity gossip is a good place to start. There’s a lot of material out there, and a larger base of users. We can use this initial feature set as a way to hone the app.

How does Famely fit into the landscape of Twitter, Facebook, and other news aggregators?

Nemec: Aggregators are about aggregating your interests, but not the profiles of specific people. That’s what makes us unique.

Volek: You don’t need to learn how to use all these different platforms to find all the info you’re looking for with us. Our app is one way: focused on content.

How are you planning to monetize the app?

Nemec: The core will be about affiliate marketing. Tickets, apparell, this kind of thing. Our target market spends a lot on entertainment and clothing. We are also exploring freemium models, but that needs a lot more testing. It’s hard to say if a user would be willing to pay for more celebrity content, or for a larger library of celebrities, or what exactly. You have to be careful in considering any kind of paywall.

Volek: We are also considering magazine partnerships. We want to integrate affiliate ads, and not break the design of the app in incorporating targeted advertising. Relevant ads are important to us. We think the next generation of users wants ads that are highly relevant to them, and to the content they are looking for. Too many ads are great for advertisers, but they’re not what people really enjoy seeing. But Famely offers a tailored content experience, and that means the opportunity to target ads in very pleasing ways.

What is your strategy for promotion?

Nemec: We’d like to approach individual celebrities, particularly those that need a prepackaged solution for promoting their own content and news. That is, those without their own apps already in the Apple store, or Google Play Store.

The app will launch with pre-selected celebrities and feeds to allow us to start with great quality. We’ll start with just a few, so we can really dial in the product, and deliver consistently relevant content to our users. A great experience, exactly what fans are looking for, has to be there from launch day, or people won’t keep coming back.

What do you see as your core user group, and your main competitor?

Nemec: Our core users are “real fans.” We see our initial appeal being with english speaking young girls, who are fans of actors and musicians, but also sports fans. Celebrities try to cover all social networks and core fans at the same time do not want to miss a thing about their favourites. The point is, since there is no longer only one social network on the market, it is harder and harder to keep up. When we spoke to some fans of famous musicians, they really checking all sources they know repeatedly over and over again to not miss a thing. Also when their favourite celebrity gives an interview for an online magazine which they don’t read because they read the different one, they simply miss it. Well, no longer with Famely.

Volek: There’s no direct competitor. The market is very fragmented.

Nemec: Yeah. There is Flipboard, who are the biggest in this market, and then there’s Facebook paper, who are doing something related. But they both focus on topics and news sources, instead of people. You can create a Famely-like experience on Flipboard, but it’s not made for that. Facebook was also not designed to connect fans with diverse news sources- only with fan pages, so we see a big opening.

Volek: We want to offer credibility and quality content channels you can trust, but go outside of the “official” newsfeeds and twitter accounts, to get other perspectives on famous personalities. That’s what people really want, we think.

 

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Let’s talk about StartupYard. How has your experience been with the accelerator?

Volek: It has been exciting. We’ve met a lot of interesting people. I’d like to follow some of them on Famely!

Nemec: Having a core focus of Data and Analytics brought together teams that really have a lot in common.

Volek: Yeah. Mergim (Cahani, from Gjirafa) has advised on open source libraries and data analysis tips for us. We haven’t swapped  code, but the general advice is very valuable. Having teams around you who are experiencing the same challenges is much better than going it alone all the time.

Who have been your most interesting/challenging mentors? Who has taught you the most?

Volek: The advisors come from vastly different fields. For technology, Jaroslav Gergic, a VP at GoodData, advised us on cloud technology, and how to deal with massive numbers of users so we don’t break the servers. He was a huge help. We’ve still broken the servers though :laughs:. But that wasn’t his fault.

Nemec: Advisors have been very helpful. Mentorship here has really meant more commitment than we expected. David Booth (CEO of 2nd Degree Leads), for example, gave us incredible advice when he was here, but then followed up after few days to give us more interesting tips. They kept thinking about us after the mentoring sessions.

It’s also great to meet with investors and see how they think about their potential investments. That’s the experience we had with Andrej Kiska from Credo Ventures. They’ve explained precisely how they validate products on the market, using equations for spreading of the “epidemic [of users].” We’ve found these new directions in thinking to be really helpful.

Register for Updates on Famely at FamelyApp.com

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Irena Zatloukalova: Keep It Simple (For The Media)

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StartupYard Mentor Irena Zatloukalova

StartupYard Mentor Irena Zatloukalova

Wednesday, startup teams from StartupYard spent the morning and most of the afternoon in PR training. PR and internal communications manager Irena Zatloukova,  of Seznam, grilled each of the teams for several hours, walking them through the experience of having to pitch their companies, answering uncomfortable or difficult media questions, and crafting and selling a narrative to the media. Here were some of the takeaways from the session:

Journalists are People Too

Irena Zatloukalova should know something about journalists. As head of PR for Seznam, she deals with all of kinds. The most important highlight of all of her experiences was this: journalists are people too. People know when they’re being treated fairly. They generally know when you’re lying, or when you’re not being completely honest. They know when they’re being used, and they resent it the same as anyone would. They also respond to positive inputs in all of the same ways that other people would: praise, trust, caring, and interest inspire journalists just as they inspire others.

Understanding Conflicting Motivations

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Irena and Cedric kicking off the workshop

Zatloukalova pegged the sometimes tense relations with journalists, especially among entrepreneurs, on the conflicting motivations that publications and their editors, and entrepreneurs have. As an entrepreneur or as a company, there’s a tendency to want to carefully craft a journalist’s take on your activities, and push a specific, self-serving narrative. At the same time, reporters have to justify, to their bosses and their readers, writing about a given company, or a given product. Often the interests of a journalist and a business are not perfectly aligned, and tension arises when a PR manager or a CEO is not able to accept those differences amicably- when the representatives of a company can’t respect the position a reporter is in. PR reps can form the destructive habit of “blacklisting” or cutting off disfavored reporters and publications for not toeing the company line, and they may also be tempted to distort the truth, or to lead journalists on with misleading intimations or false facts. This is a symptom of expectations that would be impossible to meet: that reporters be an apparatus of marketing, rather than a medium and means of communication.

Building a Story

 

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Team Evolso gives a mini press-conference

And to avoid these traps of poorly managed expectations and conflict, Zatloukalova talked about “building a story.” Story building is a way of approaching communication with media, that keeps in mind that media will always form its own conclusions based on the information provided, and the impressions of the journalists themselves. Thus, 3 elements are key to getting media to do what you need it to do, and Zatloukalova suggested that startupers ask themselves these three questions:

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Team Girafa in particular wants some of Seznam’s secret sauce

Is it News?

Is the story actually of interest? Is it something unique? Does it have import for the readers? Just because you want the media to talk about you, doesn’t mean they will. Many young companies can be tempted to see any information they give to the media as an enticing gift, when in fact they offer little of real substance or interest. It has to be news.

What are the Details?

This part is about curiosity. Facts make the story real, and they are the juiciest part of the story. Providing the media with facts makes the story real for them, and gives them something to present to their readers. Without statistics, exact figures, dates or percentages, your story’s context can be unclear. How important is this news to you? To your market? To the reader? To competitors? What do the numbers actually mean? The details lend credibility, and offer the media something they can use to justify their story as important, and meaningful. Without facts, there is no story.

Is This a Trend?

Finally, what does this piece of news say about something bigger than your company? Reporters love to find and tell stories that demonstrate a pattern or an emerging condition in the market, or in society in general, that has not been fully described before. If your product is beating a competitor that was thought unbeatable, this could be part of a new trend. If your users are interested in your product for a novel reason, that too could form the basis of a new and noteworthy change in the way things work. Trends can be small, restricted just to your market, or even to your own company, or they can be big; saying things about society, about your country, about the future, and about technology, art, and the economy.

Not Making Journalists Think

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Zatloukalova also stressed the “Art of the Soundbite,” or the unique framing of a particular narrative your company is pushing, which expresses itself well in just a few words. The object when addressing the media is to speak in terms that are *evocative* without being too specific or conditional. The more a journalist evaluates what you say based on its internal logic, rather than on his or her own biases and experiences, the better of you are. So make these arguments and viewpoints interesting and memorable.

She gave examples like Apple’s “The World’s Thinnest Notebook,” soundbite for the introduction of the Macbook Air, and Cedric Maloux, our director at StartupYard, added his favorite, also from Apple: “1000 Songs in Your Pocket.”

Don’t Describe, Evoke

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All the teams had an opportunity to grill and be grilled. No one was spared in this workshop.

Evocative soundbites are those that make a strong statement, which forms a clear image in the mind of the journalist, which he or she can pass on to a reader. This process is one of positioning, as well as promotion; Zatloukalova gave the example of Seznam itself: pointing out that Seznam doesn’t speak in terms of itself alone, but evokes the images that reporters are familiar with, to contextualize the company: “Seznam: the only company in Europe competing on a level with Google,” or simply “Seznam is the Google of the Czech Republic.” These sorts of statements are strong, can be backed up with facts, and are easily understood and repeated. The simpler a statement is, the greater a chance it has of finding itself repeated and used again. As an editor, Zatloukalova will often take the writing of a marketing copywriter or a fellow PR rep, and remove, to their great frustration, all of the adjectives from the piece. The point in this should be clear enough: what is important is not your opinion by itself, nor how you wish people to see things, but rather statements of fact that can be argued convincingly. You can tell someone that your app is wonderful and innovative, but why should they listen? People listen to surprising and unexpected statements- even statements they don’t necessarily agree with.

One of the CEOs at the workshop voiced a doubt about this strategy. “The Macbook Air wasn’t the thinnest notebook in the world. What happens when your claim is only arguable?” But Zatloukalova pointed out that arguments of that kind aren’t particularly bad, for an established company or for a new one. If the media is arguing over or critiquing your claims, you’re in control of the conversation at a basic level: they are already talking in terms of how you see yourself.

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Presenting the 7 Teams of StartupYard 2014

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Following a month of intense mentoring, all 7 of StartupYard’s Spring 2014 teams are ready to meet the world. While each of them come from a unique place, and a unique period of development, some with a massive code-base and near-complete products, and others without even a name, all of the teams have made impressive progress in the past month.

Demo Day

On June 18th, all of these teams will present their products, and several will officially launch, during StartupYard’s Demo Day, taking place in Prague. Those interested can already book their ticket at this address

And Now, The Teams, and Why We Chose Them

Below is a review of the teams, with links to their websites, and a short ‘position statement’ description of each. Then we’ll go deeper, and talk about why we chose these teams, and how each has met the challenge that we made when we invited them to join us in Prague last month. The teams are presented in alphabetical order.

Evolso.com – Romania

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Evolso is a next-generation dating app that gives the power back to girls through features not accessible to male users. Using the knowledge of their favorite venues, it lets users select people nearby based on common interests. Evolso presents a new way to break the ice and meet people in your favorite common places.

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Evolso impressed us from the get-go. We know what you’re thinking too. Really, another dating app?” We’ll remind you that some of the greatest product innovations of the last 2 decades have been in this market. Facebook wasn’t always for wishing Grandma a happy birthday. It started with dating as a powerful motivator. This idea does something that Tinder and traditional dating sites don’t: it gives people a great reason to get together, and it lets women meet the kind of men they want to be meeting. It also lets men be themselves. What could be better? The Evolso team is young, and they have a lot of room to grow into this market. We’re betting on them.

FamelyApp.com – Czech Republic

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Famely is a mobile magazine for fans who want access to all the latest news about and by their favorite people, in one place, at the swipe of a finger. We aggregate content from social networks and the internet to create a magazine filled only with information about and by people you like.
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There’s been a lot of joking with the Famely guys around the office. We called this one the “Justin Bieber App” for the first few weeks. But Famely impressed us with their design skills, and their vision for something that really doesn’t exist in the market: an app that aggregates content about people you geek out about. It’s simple, and that’s the best part. Famely is a member of a growing tribe of aggregation services, but they’re early in the game when it comes to this level of segmentation in the market. The app, by the way, is beautiful, and the possibilities are easy to grasp. Why should celebrities be the fodder of gossip rags? Let’s make fame a little more social.

Gjirafa.com – Kosovo/Albania

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Gjirafa is the first search engine and news aggregator for Albanian, a lexically unique language spoken by over 12 million people worldwide. Using advanced Natural Language Processing algorithms, Gjirafa provides access to data that currently cannot be searched online.

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Where to start with these guys? The team is distinguished and full of fantastically talented people, with academic and business experience few of the teams can boast. When they came to us, we didn’t even know this market existed. But it does: Google doesn’t fully index pages in the Albanian language. No search engine does. But with the Albanian web growing exponentially, and Kosovo becoming a tech beacon in the region, it’s an incredible discovery for SY and for investors in Europe. It’s also great news for Albanian speakers, who are going to be heirs to the next Seznam. What’s not to like?

MyPrepApp.com – Czech Republic

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MyPrepApp is a mobile and online service to help students who lack motivation to pass their important exams. MyPrepApp creates customized preparation plans for students, and uses gamification and friend support to motivate them to fulfill their study plans and achieve better exam results. In the Czech Republic, MyPrepApp.com was launched as Hrave.cz on April 29th, 2014 generating its first revenue on that day.
 

It’s no secret that now, more than ever, the exam is king in education, in Europe and in the United States and elsewhere. Unlike most e-learning product/services, MyPrepApp, based on the already running Hrave.cz, focuses on results. The approach sets them apart from a lot of players in this market, and it allows them to engage with independent content providers, instead of bigger publishers, giving them a competitive and creative edge.

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SentiSquare.com – Czech Republic

SentiSquare is an online service for digital marketing managers who deal with high traffic and noise in social media and can’t comprehensively monitor what their consumers are saying about their brands around the globe. SentiSquare uses deep semantics to discover and summarize opinions hidden in multilingual content, giving a clear understanding of the main issues customers are facing.
 

Not all great products come from entrepreneurial beginnings. SentiSquare started as a graduate project at the University of Plzen, and the team is very academically oriented. But what they don’t have in marketing and business experience, they more than compensate for with technical prowess. Their innovations are going to be of incredible value to clients with truly global customer engagement. If you’ve ever said a bad word about one of their customers, or a good one, they’ll know about it.

Warrant.ly – Serbia

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Warrantly is a Software-as-a-Service for consumers who want to store their warranties in one place so they will never be lost. Users can track purchased items through their warranty period, report problems and more. Retailers and manufacturers can use this data to improve their products and gain new customers.
 

You know that feeling, when you’re at the check-out line at Euronics, or Best Buy, or Tesco, and you know that there’s some extended warrantee they’re going to offer. But also you know something about how these kinds of products are supposed to be covered for a year by law. Or was it two? Or only 90 days? You throw the receipt in a drawer, and when the thing breaks 364 days later (which is guaranteed), you won’t know which receipt is which, and you won’t have the heart to fight back. No more.

Warrant.ly is the best kind of idea: a simple one, with a huge benefit. It will keep you up to date with your warrantees, and save you money. It will also keep manufacturers and retailers accountable to their customers, and give them the opportunity to upsell and cross-sell customers who have and use their products.

 

YourPlaceApp.com  – Kazakhstan

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YourPlace is a mobile and web app for places who want to foster strong loyal relationships with their customers. We use advanced statistics and targeting, a creative offer system, to create unlimited opportunities for venues to organize bonus and loyalty programs. Mobile users receive constantly improving targeted offers from their favorite places.
 

Who doesn’t like to feel special and be recognized? Dial-a-deal apps may seem to a crowded market, but YourPlace has an approach we haven’t seen before. The key is in prompting restaurants and venues to engage with their customers by offering them deals, which the app helps them to generate. An owner may not know much about what kinds of deals their customers are attracted to, but YourPlace gives them a way of easily finding out, and capitalizing on the experience of other nearby locations, and of potential users. There’s no risk to trying YourPlace, but there’s plenty of potential benefit, for owners and customers alike. 

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