From Finland to Romania: What All Startups Have in Common

I’ve spent the past week at two conferences: Slush in Helsinki (aka: the geekiest rock festival in northern Europe), and HowtoWeb, Bucharest’s more demure, but also far more grounded take on a startup conference. Both events were enlightening to me for entirely different reasons. Here are a few observations on what I learned at the two conferences:

Everyone has Suddenly Discovered Community Management

Slush and HowtoWeb both had significant gaming communities in attendance, and it seemed that when companies like Dots weren’t talking about monetization strategies, they were talking about community management. Game design studio Seriously revealed a new approach to mobile gaming content, where the company will rely on its user community to help shape the experience of its game, iterating not just the software, but also the content, based on how users engage with it.

At HowtoWeb, the picture was much the same. I fell into conversation with Dan Olthen at HowtoWeb, about this change in the gaming community. In fact, his talk on producing a new Game of Thrones game for Bigpoint included his interest in community management as an integral part of pre and post-release QA for a game. He advocated for community managers to be involved with product design, particularly with UI, and to be part of every decision involving QA and product design. Feedback from communities, and the post-release lifecycle of a game are now much more important than they were 10 years ago, when a game might be released once, and never updated again. This reasoning applies to a most mobile products, Dan told me, but many companies seriously lack an understanding of how to integrate community managers into a product release lifecycle, meaning that when new mobile products *are* released, the people dealing with those communities often don’t have their fingerprints on them, making them poor advocates for something they don’t have any personal stake in.

 

 

Startups Still Don’t Know Why They Need an Accelerator

We’re going to get into this more deeply in a blog post this week, but I’ll mention it right here: Startups don’t know why they need an Accelerator- and the ones that do seem to be aware of what an accelerator can offer, often need us the least.

I spent quite a bit of time, particularly at HowtoWeb, talking to my opposite numbers from other accelerators like Techstars, and from VC firms in London, Berlin and elsewhere. The consensus was clear: too many startups with too many good ideas go too far into developing their products and seeking investments, when an accelerator would help them to narrow their focus, find out what kind of investments they really need, and prepare them to ask for it. Many seem to have become fixated on a particular investor who mentioned the possibility of money, but hasn’t invested yet. As one VC from London told me: “we talk to them and tell them, ‘this is what we did with a *similar* investment, but that doesn’t mean you’ll get the same valuation, if we invested,’ and anyway the startups walk away thinking that they have this valuation we mentioned even when we haven’t even agreed to invest.” Of course, by the time that founder talks to an accelerator, 30,000 Euros for 10% equity seems insulting compared to a theoretical post-money valuation they haven’t earned.

From Finland to Romania: The Picture Stays the Same

HowtoWeb, a tech conference for mostly Romanian startups in Bucharest, had mentoring sessions across two days, so I talked to about 15 startups at the conference, and about half had unrealistic ideas of what a VC firm could do for them. None had even applied to an accelerator. A few expressed that they didn’t want to give up equity (despite having no investors, and thus no valuation), and others were simply unclear as to what we could provide them that they couldn’t get directly from a VC.

While many more companies in Helsinki had secured seed investments or even A-rounds, there were still loads of them who hadn’t, and they weren’t looking to join an accelerator.

I think this is quite a shame. The VC mentors in attendance seemed far more likely to tell startups to simply quit- that their ideas are not good enough, and that they would never invest in them. The Startups I saw in Romania may have had fewer conversations with VCs, and they might have had smaller pocket money, but they had essentially the same illusions about VC investments versus accelerators. They still didn’t see the value in an accelerator.

VCs and Accelerators all ultimately invest in human potential- in people. But we go about it in very different ways. Accelerators help founders shape a business and prepare it to be investable- we validate the basic questions of viability: is this even a good idea? What is the competition? How much money is needed?. But a VC is not as interested in that process- they are interested in companies that already have those questions solved. They have to be moving from point B to point C, have a direction, know it, and be able to show that it has promise. So talking to them before you know what they want from you, before you know what step A is, much less step C, is only going to doom you into being either led on by their vague promises, or disappointed and disillusioned at their firm reply of “no way.”

An accelerator invests in you up-front, and then our work starts. WIth a VC, the decision process is much longer, and it constitutes most of their work deciding whether to invest. Once they’ve invested, they want that investment ideally to work without depending on them for anything else. But in order to do that, they have to be very sure about it. We take bigger risks, but we work harder to make sure that you deliver on your potential.

 

A lot of Founders Think They’re Still in School

This is something else we’ll talk about in a future blog post, but it bears mentioning here, because we saw it a lot last week on the road.

Founding a company is not like being in school. But a lot of people who found companies we’re interested in accelerating are still in school. And this can show in a few ways. A very young founder I met in Bucharest, with a very interesting business idea and a great deal of technical knowledge, responded very oddly to a comment I made about his approach to the business. He wanted to start a kickstarter campaign, and start selling a very complicated physical product that he had not figured out how to mass produce, market, guarantee and insure, service, and price appropriately. 

In short, he didn’t know what he had from a business perspective. I told him not to start the kickstarter campaign, but to slow down, look for a business partner, seek some investment, and figure out how to market and sell his machine as part of a profitable business. He kept returning to a monologue about how he was going to start this kickstarter campaign and get the investment that way. I told him it would work (getting the investment), but that he would be defeated by the details of producing, selling, and supporting this product if he went it alone. He said to me: “but, I’m only 20 and I think I have a lot of experience and am doing pretty well for my age.”

He was treating the whole thing like a school assignment. He was probably used to being told he could do anything, because he was ambitious, smart, and exceeded the expectations that schools and universities had placed on him. But business has no such expectations. Businesses either turn a profit or they lose money. They don’t succeed because you’re precocious, and they don’t forgive you for mistakes you made at the beginning- they punish you for them. Youth convinces us that we know everything, but the more we learn, the more we understand how little our knowledge amounts to.

 

Startups with No Money Are Usually the Wallflowers

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At Slush, the orgiastic celebration of all things technology that has put Helsinki on the startup and gaming map in the past few years, as I strolled past hundreds of booths and stands occupied by alternately hopeful, overwhelmed, meek, and overconfident startup founders talking up their products and their prospects, I found a sort of rhythm. While the technologies they were all working on were as various as the people themselves, they all seemed to more or less fit a few different “types.” Not as people, or even as businesses, but as founders. The selection was diverse: language acquisition apps, big-data and internet-of-things health and wellness companies, social media me-toos (though there surprisingly few), game designers and media companies were all represented. But the type of company they were didn’t seem to affect the way they behaved.

It seemed to me after a few hours that I could tell what stage a company was in, just by the way they treated the people walking by. Few of the startups had no money to work with, or else they wouldn’t have been able to buy tickets for their booths, but it became clear after a number of conversations, that more than a few companies were operating on a shoestring budget. What surprised me about many of these companies was that their founders were standoffish. They neither engaged with passersby, nor roped them into their booths to display their wares. They just waited, responding only to direct questions. 

I expected, when I talked to people who didn’t seem interested in hearing about StartupYard, and asked no questions about the accelerator, that they must already have funding, and were looking for other types of contacts, or bigger investors. But most of the ones who didn’t ask questions didn’t have any major investors. That seemed incredibly odd to me. I represent investors, and make this clear, and that they probably desperately need investment to move forward, but more than a few seemed glassy-eyed at the prospect- as if they were sure it wouldn’t work out.

I mentioned this to another rep from an accelerator in Germany. “I know!” he said, wonderingly “It’s like we’re chasing them around trying to give them money, and they think we’re going to steal their lunch.”

Well, we won’t steal your lunch. Unless it’s pepperoni pizza, and in that case, watch out.

Companies with Angel Investors are the Most Friendly

I noticed too that companies that did have significant angel money were interested in talking to me, even though they had little reason to do so. I got 10 minutes into a conversation with a delightful co-founder of Lingvist (a language web app that is getting a free plug from me because they were so damn nice), before I realized that the company was way beyond the financial and organizational stage where StartupYard would be a major help. In fact, they had already been with an accelerator, and had a very good idea of how to move forward.

So why had he been so cordial with me? Because he understands something that startups without funding haven’t learned yet: you have no idea where your breaks are going to come from. I’m now a free evangelist for Lingvist, and it cost a co-founder 10 minutes of his time. If I had a check-book that was significantly fatter than my current one, he’d also have a potential investor.

StartupYard Announces Partnership With Node5, Making the Accelerator an Open Resource for the Local Startup Community

In another week of very big news for StartupYard, we can now officially announce that we have found our new home, Prague’s open-office space Node5. The move is part of a broader partnership, wherein StartupYard will become something of a public resource for entrepreneurs in Prague and throughout the region, hosting many more events and hands-on meetings with our mentors for those who can’t necessarily join the accelerator just yet, as well as a more active resource for companies that have already attended.

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Introducing StartupYard’s new home base: Node5

In a sense, this move is a bit of a homecoming for StartupYard. Node5 co-founder Lukas Hudecek was a co-founder of StartupYard, and the two companies were originally envisioned as a single entity. We’re very excited to return to Node5, and pursue a much more ambitious calendar of public events, to really engage with the local tech community. What’s good for entrepreneurs in the region is good for us, and the more smart, capable founders who find investors, make the right decisions, and grow, the more investment and talent will be attracted to this region. Our goal is to see this happen in a big way over the next several years.

 

Accelerator Open House, Dec. 4, 2014 Featuring Microsoft Europe Chairman Jan Muehlfeit.

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To kickoff the partnership, StartupYard Managing Director Cedric Maloux and Hudecek will host an “Accelerator Open House,” where local entrepreneurs, programmers, investors and StartupYard mentors will meet to discuss life in and after a tech accelerator. The event scheduled for Dec 4th, 2014 will feature keynote remarks from Microsoft Europe Chairman and popular StartupYard mentor Jan Muehlfeit, who himself recently announced his departure from Microsoft to focus on mentorship in the region’s tech community.

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Muehlfeit said this week: “After stepping down as European Chairman at Microsoft, following a very fruitful 21 years with the company, it’s a great pleasure to give back to the tech community in Prague and Central Europe, focusing on helping individuals, organizations and whole countries to unlock their human potential. Being a mentor at StartupYard has presented me with a great opportunity to assess the potential of young entrepreneurs in the region, and to have a positive impact on their growth, so I’m looking forward with anticipation to the next evolution in our efforts as a community, in cooperation with Node5.”

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Venture Capital and Angel investor Ondrej Bartos of Creedo Ventures, will be available to meet potential applicants.

Following the event, a panel of StartupYard mentors, including Ondrej Bartos, StartupYard board member and partner at VC firm Credo Ventures, Petr Ocasek, a StartupYard investor and co-founder/CEO of AngelCam, will field questions from potential applicants to the accelerator. Anyone at all interested in StartupYard, as a potential strategic partner, investor, mentor, or applicant company, is encouraged to attend, and get a sense of what StartupYard can offer the Prague tech community.

 

Event Details:

Accelerator Open House
December 4th, 2015, 18:30
Featuring Jan Muehlfeit, Ondrej Bartos, and Petr Ocasek
Register at Eventbrite

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Accelerator Open House, Dec 14, 2014

 

 

StartupYard At Slush 2014, Helsinki

An exciting first day at Slush 2014! Here are a few of our pictures and tweets from the day:IMG_0908 IMG_0910

This was the view from 9am, which is 8am CET. It was a bit overwhelming for that time of morning.

The conference is hosting a record 15,000 people, from all over the world. Particularly on display were startups in the fields of gaming, and wellness.

Talks are going on at 4 large stages simultaneously, and are being given by luminaries from all corners of the industry. The lighting is quite aggressive, a combination of red and green lasers, white spot lights, and fog, lending the whole occasion the atmosphere of a rock concert, with people constantly cycling between the stages, the packed venue restaurants, and the product booths scattered throughout he venue.

We can attest to the fact that the badges are huge, and easy to read.

 

I cannot confirm or deny the existence of this sauna at a startup conference.

Linda Liukas gave a brilliant talk about her evolution from a young fan of American Vice President Al Gore, into a coder and an entrepreneur.

The Slush 100 competition, originally planned as a 250,000 prize, was doubled at the last minute.

The winner was Enbritrly, with their innovative bot-detecting ad-web analysis engine.

5 Months out of StartupYard, Gjirafa.com Thrives

We caught up with Mergim Cahani this week to talk about the beta launch of Gjirafa.com, the Albanian Language Search and News Aggregator that is making a name for itself in Albania And Kosovo. Cahani took part with his core team in our last accelerator round, and raised substantial angel investments for the venture, which launched in October of this year with a public beta. 
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CEO and Founder of Gjirafa.com, Mergim Cahani

Mergim! A lot has happened since Gjirafa left StartupYard 5 months ago. What’s the latest news?

Yes, we’ve been quite busy. After leaving StartupYard, we launched our private beta by user invitation only. This has really helped us to fine-tune the Gjirafa engine, and allowed us to really tackle the UX perspective and the search quality. We’ve indexed over 20 millions of pages in Albanian so far. Our staff has grown to 18, which is fantastic, because we have all the talent we need, and much sooner than I thought we would be able to find it all. That’s really exciting in itself. We get to follow our potential, just as quickly as we can. A strong group is really essential to that effort.

Finally, on October 9th, we launched the public beta. We just had a one month birthday. We are really excited. The product is full-featured, it’s public, and we’re seeing some amazing numbers. I can’t wait to tell you about it!

left: Cedric Maloux, Director Startup Yard. Right: Mergim Cahani, Founder CEO, Gjirafa

left: Cedric Maloux, Director Startup Yard. Right: Mergim Cahani, Founder CEO, Gjirafa

 

What features did you launch with?

There is the core product, which is search in the Albanian language and English, news aggregation, and bus schedules. We have over 3500 Albanian language articles per day aggregated, and we have amazing user statistics, but it’s too early to share those. It hasn’t even been a month! The bus scheduler is also a core product, and we’ve added 8,000 lines in the region, covering big cities to tiny villages, making our site the only place where this information is available online. That has really engaged people, which is what we wanted to do: give Kosovars and Albanians the rich web experience that others in Europe just take for granted.

But beyond that, we’ve brought in a couple of features we didn’t expect to have so soon, because user feedback in the private beta was so strong. This includes a weather widget with weather in 320 cities, and a searchable used-car database which is really popular.

 

How are the features being received?

What we’re finding is that there is a huge hidden demand for all these verticals. We just launched this car-search service on Monday, and already we’re seeing enormous traffic. Our CTR for Facebook ads is also tremendous. Have you ever heard of a 10% CTR? That’s what we’re seeing right now for Gjirafa.

The news aggregator has also been doing really well, particularly our algorithm based “Daily Top 3,” which we’ve proven can consistently determine the most important news of the day on the Albanian web.

Pristina: Capital of Kosovo and home of Gjirafa.

Pristina: Capital of Kosovo and home of Gjirafa.

We’re beginning to develop the Gjirafa name. We want to be known as a product made for and by the Albanian community. So we see our whole user community as part of the effort, and we’re going to be listening to them very closely to see what they need and what they want from us. People are really speaking up and letting us know that they support this effort, and they want us to succeed. It’s been amazing.

 

So the reaction in the Albanian language community has been good? What do they like about it? What do they ask for?

The first thing they like about it is that it’s their language, and that it’s an Albanian/Kosovar company. They’re really proud of that fact, and they think it’s past due, frankly. They feel that Gjirafa is theirs and they identify themselves with it – and that’s exactly what we want. We are for Albanians, and the reaction has been really strong.

Gjirafa-beta

The Gjirafa Search Service

I’ll give you a great example: One of our users contacted us the other day, and wrote “I’m checking this bus schedule, and I can see this line from city A to city B, but there must be a mistake here, because you’re missing two stops on the way.” We checked and he was right, so we wrote him back to let him know we’d fixed it. He turned around and posted our email on instagram and proudly declared that he had fixed the problem, and made the information available to the people. He was putting himself, sort of, on our team. Which I think is right- he is part of the effort.

People are even calling me on my mobile and ask me about this and that line, and about how the site works! People create videos on how to use Gjirafa and put them on Youtube. We don’t ask them to do this- they just do it. We receive resumes daily, and people want to volunteer to help us for no pay. Comments on articles about Gjirafa encourage people to use the product patriotically. People are saying: “You have to use this, and help make this work, because it is our thing.” That’s so heartwarming for us. It’s amazing.

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The Gjirafa News Aggregator

And it isn’t just people. Other companies in the region have also reached out, and let us know that they are on our team as well, and rooting for us. That’s so great.

 

How has your impact in Albania/Kosovo met with your expectations? Is this where you thought you’d be a year ago?

 In some ways yes, in others not at all.  We expected to have good traffic, but for the first month after the public launch, we’re on track to double our goals for total traffic.

And we never thought we would have such interest in vertical searches like cars- that was a big surprise.

Also, I didn’t expect to have such an all around well-rounded team. I thought we’d be missing a few key parts, or not be able to afford to hire the right people. But everything is now covered in terms of staff.

People really engaged more than we expected. Our research showed that 30% of visits would be mobile. But over 50% are now mobile. That changed our focus and direction. Prioritizing of new features was greatly affected by that. It is becoming a much more mobile market, and we have to focus on that. 3G is just coming to this region -I know, it’s so late!- so our services are more relevant than they’ve ever been. 4G is coming soon, so we have to be ready for that.

 

Where is the development of the site so far? What do you need to improve on, and what seems to be working well so far?

The development supports all the launch features. Fully mobile responsive. What we need to improve is our ranking algorithm. We have taken several items into consideration in ranking general search results, and now we are adding around 20 factors to take into account with ranking. Ercan for instance, the co-founder and the CTO, is working on Data Science of the Albanian Web, and this will have a big impact on improving the search results. This new ranked search will be available by the end of this month.

The general search often provides fantastic results- often better than Google in the albanian language, but sometimes it fails to provide useful results, so we’ve experienced a learning curve. We have identified those issues. Google probably uses over 200 factors in ranked search, and Seznam probably uses nearly 100. We “only” use 20 now, but you have to remember that Google has more to worry about in providing a personalized search. They have to worry about user history, location, language, and a much bigger base of data. We only focus on websites, and the content on those sites so far. It’s a smaller web, so we are starting with the brass tacks. That allows us to actually beat Google on speed, at 250 ms response times on average. We’re very happy with that figure, and it improves when many searches are occurring at the same time, so the more our index is used, the better it will be.

 

How did the StartupYard shape your trajectory over the last year?

I see everything that’s happened so far as ingredients in a recipe that got Gjirafa this far (although not there yet). They are: the market (our users), the team and the technology, and the support we received; starting and leading from angels and other supporters.

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Cahani at the Gjirafa Launch, October 2014

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The Gjirafa Team

StartupYard, on the other hand, was the secret ingredient that made the recipe work and pushed everything forward. It is like a hydrogen bond, that keeps the water molecules together. The investors and the customers are the atoms, but the bonds make them chemicals and compounds- they make them *be* something. I sincerely believe it would have been very difficult, maybe impossible, to have brought Gjirafa to where it is today without Startupyard. Without StartupYard’s management team, mentors, and the experience it brought with it. I don’t know how we’d be here.

Just one example of what we got out of it: the bus schedule idea was born in Prague, at StartupYard. It was that kind of insight into: “ok… you have a country full of customers… how do you reach them?” that StartupYard gave us. It made us believe that what we were doing was possible, and showed us the way forward.

And StartupYard was our access to angel investors, Microsoft BizSpark Plus, and the partnership with Seznam.cz, and the list goes on and on. Simply put, without StartupYard we would not be where we are today – we would be somewhere of course, but we would not be one of the fastest growing platforms in the Albanian web, that is for sure.

 

Has Google taken an interest in your activities so far? Any menacing phone calls or mysterious packages?

:Laughes: No… not directly, no. But it’s interesting, because Google does deep crawl us quite a bit, and they use interesting keywords when crawling us. We have over 6000 pages crawled, and they use random words like “barbie,” and then they index the pages, then move on to the next term – we’re not exactly sure what they’re doing. They seem to be figuring out how big we are- seeing how many pages we index. They definitely know we’re here, let’s put it that way.

 

 

You managed to hit your goals for an Angel investment round after leaving StartupYard. Are you still looking for more investment?

The most important thing for us right now, is to hit our targets, and surpass them. We’re doing that now, and the more data we collect on our user base, the better position we’ll be in to understand our own value in this market, and our future potential. That real, hard user data is going to give us a picture of our value, and allow us to show that we have traction.

I’m so grateful to the angel investors who took a shot on us this year. They’ve given us the space and time to do Gjirafa right, and we’re focused on making this a great product, with a great market potential. The more space we have to do that, the better position we’ll be in when it comes time for looking to new investments. But without them, we wouldn’t be here discussing Gjirafa.

 

You’ve had some communication from Microsoft as well, is that right? What’s that all about?

 

Yes! This was very interesting for us. We have been in contact with the Azure team from Microsoft, primarily.  We have a lot of servers with Microsoft, and that intrigued them. They wanted to know: “What is going on in Kosovo? What are you doing with our servers?”. They met us, and invited us to be Microsoft Azure Advisors, which provides us access to benefits like directly communicating with the Microsoft Azure team, and the ability to give detailed feedback and input on azure products that we need. If we see that we need something new from Azure, we can shape the development of new products to meet our needs directly with Azure. That’s been great for us.

 

You launched Gjirafa officially at a big press event last month in Kosovo. Tell us about that.

It was a really exciting day. Firstly for the team, because we saw this is a day for us. We’d gotten “the beast” Gjirafa, to the point where it was ready to be seen by the world! In addition to the marketing perspective, we saw it as a moment to be proud of our accomplishments so far. The organization of it was excellent, where the co-founder and the COO, Diogjen Elshani, with the help of the team, was able to make sure everything was going smoothly – from the invitations, the live stream and everything in between.

The event was really unique for Kosovo. For a startup in Kosovo, it was really remarkable. It made just about every TV channel, and I was doing live interviews all day on various TVs. A special was done by one channel, and we had a 7 minute exclusive on a high rated network, and we had the #1 news channel dedicate 20 minutes about Gjirafa, which was replayed for a full week. We were all over TV that week, and from that perspective, it was a huge success in getting the word out about our efforts.

Some important people also came to the press event. Diplomats and politicians were present, and some local celebrities as well. It was a really big deal, and an amazing day for the team. We really followed the launches that occur in Silicon Valley, and modeled it after things like Apple keynotes. We tried to make it exciting and not too corporate. Stay conceptual, you know? Talk about big ideas, but in basic terms. It really caught the public attention here.

 

Where do you hope to be with Gjirafa in one year? What services do you plan for the near future?

We’re gonna have several vertical searches, including cars, real estate, specific products like phones, job opportunities, and we’ll include product comparisons between sites. We’ll double the reach of our index, and we’ll have over 50 million pages available through Gjirafa. We’re also going to launch an app for iOS/Android, and that will better be able to serve the Mobile market, which is becoming dominant here.

Potentially, we are looking at a few other things like an academic search vertical, and a vertical on public government documents- business incorporation, laws, and public records.

 

Thanks Mergim, is that anything else you’d like to add?

I have a story I want to tell you! It’s a good one, I promise.

So we have somebody on the team in the role of “information coordinator.” This basically means that he actually physically has to go to bus stops and make sure that our database is correct, and that the bus schedules haven’t been changed. The Albanian government doesn’t have this information online.

One time a few weeks ago, and I swear this is true, he was doing this in a really small village, with just a couple of people in it. He walked past a couple of middle-aged people, and asked for information regarding bus station and bus schedule. “Where are you going?,” they ask him. “I’m just checking the schedule,” he says. “Oh,” says one of them, “You don’t have to do that anymore you know, there’s this thing called Gjirafa, and it has it all.” It made me laugh when I heard that one. He *is* Gjirafa, but people are already taking this service for granted. And that’s just fantastic. In my opinion, if the people treat this like something they deserve, then they will make sure that we deliver what they need from us. And that expectation is exactly what we thrive on.

 

 

StartupYard Triples Seed Investments to €30,000; €250,000 For Best Startups

Tech entrepreneurs have until Dec 15th to apply for our 5th round

The StartupYard team is pleased and excited to announce that our 5th accelerator round is officially set to kick off in early 2015. To cap off a really exciting year in 2014, in which we relaunched the accelerator with our new Director, Cedric Maloux, and accelerated some awesome teams (more on them later), while seeing other alumni reach new heights of success, this 5th round will be our biggest to date.

We think so.

Spend 3 Months in the Heart of Europe, kicking your Startup into high-gear.

 

Build Your Dream Startup With Us: Applications Now Open

We are now accepting applications. The last date to apply is December 15th, but don’t wait! Apply right now, and maximize your opportunity to get to know us at StartupYard, and for us to get to know you and your team. We love questions from potential applicants, and there’s nothing we’d rather do than start talking to as many of you as we can right now, so we urge you to get in touch with us on Twitter, Facebook, or by Email  or even come and see us in person: we’ll be at several events in the next month.

 

 

Data, Analytics, and Mobile

Data

Our focus this round will be on projects in Data, Analytics, and Mobile, and we expect to see a broad range of projects and teams in these categories.

We’ll accept 10 qualified teams. Your Startups will be accepted on the strength of your ideas, which may be in various stages of development, or exist only on paper, and the strength of your team. Are you enthusiastic? Are you a leader? Are you slightly crazy, but in a good way? If your idea is crazy enough that it just might work, you’ll be invited to join us. You will receive €30,000 seed investments for a 10% stake, and will spend 3 months in Prague. We’ll help you incorporate, refine your pitch, go through intensive mentorship with our amazing mentors, motivate you to prepare to launch your business, all of it culminating in a major Demo Day, where entrepreneurs where you’ll pitch to investors directly. StartupYard expects at least 150 qualified startup teams to apply, So don’t wait.

Get to the Money!

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How are we able to triple our seed investments to €30,000 Euros, while keeping our equity terms the same as they’ve been from the start? For most of the last year, StartupYard has been cooperating in what is now called CEED Tech, a consortium of Central European Accelerators. Together, the CEED Tech Accelerators have now secured €5 Million in grants from the European Commission, to be directly invested in newly forming tech startups. These funds will be combined with private equity, allowing us to offer applying teams much more capital, for the same terms as we’ve had in the past.

Follow-up Investments

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Not only this, but the terms of the EC grant allow us to invest up to €250,000 more in those companies that show exceptional promise through StartupYard’s program. This is going to make investing in StartupYard companies even more attractive for our affiliated angels and seed investors, and give our best projects even more potential runway for their projects, meaning they’ll be able to secure better terms, have more time to seek investment after the program, and will be able to inspire confidence with investors from the get go. All amazing news for anyone who wants to kick off a project with us this year.

Apply Early, And Start Getting Ready Now

The sooner you complete your application, the sooner we can start to get to know you and your team, as you prepare to join us in Prague, in March 2015. So Apply Right Now! What do you have to lose? By not applying, you stand to lose €30,000 and a once-in-a-lifetime chance to build your dream startup.

StartupYard Demo Day 2014 in Tweets and Images

StartupYard’s 2014 Demo Day went off beautifully last night. The whole StartupYard team is tremendously proud of our startups, and extremely hopeful and optimistic for the future of all the founders in the program, and all of their projects.

This post will serve as a compendium of tweets and images that we will be collecting from the event. If you would like your tweet or image to be included here, please send us a link in the comments.

You can find a set of photos from Demo Day on our public Facebook page

-The StartupYard Team

 

 

 

 

 

 

 

 

 

 

 

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Jeanne Trojan: Present as Yourself

Over the past few weeks, the StartupYard teams worked hard on perfecting their pitches for Demo Day. There were a fair share of investors, corporate representatives, mentors, and industry members of all stripes in attendance. Needless to say, the pressure was on. But, every one of the teams pitched really well.

A week before the big day, we invited Jeanne Trojan, an Executive Presentation Trainer & Coach and long-time pitch mentor for StartupYard, to TechSquare to help the teams prepare for their Demo Day pitches. Here are a few of the tips that she shared with us.

Practice, Practice, Practice

Counter-intuitively, the best way to appear natural in front of a group of people is to meticulously plan your pitch and practice until it has a natural flow. You know how an athlete can make an amazingly difficult move look easy? That’s your goal when you present. You want the audience to get the impression that you’re just talking with them. That’s takes loads of practice.

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But, that’s not to say that Jeanne advocates memorizing your presentation. That can be dangerous and will not give a natural impression. You shouldn’t be concentrating on the words, but on the stories that make up your pitch. Every slide should represent a ‘story’ for you that you can remember.

However, you should memorize one part of your talk. Your opening. When you get up to speak, you’ll be nervous and you’ll have a bit of a ‘deer in the headlights’ moment. Make sure you know the first few sentences of your talk by heart so you can do it on ‘auto-pilot’.

 

Find Your Allies

Audience engagement in person is achieved in many ways. But Jeanne emphasized simple, easy, and repeatable tricks for connecting. For example, she advised us to look for ‘audience allies’. They are the people nodding, smiling and really engaged in your talk. Find these people in every part of the room so that when you’re feeling nervous, looking at them can help you to calm down and you can still give the impression that you’re looking at everyone. Instead of a sea of faces looking back at you, judging you, look at the few you feel you can trust, and talk to them.

Vaclav Formanek, getting passionate about education.

Vaclav Formanek, of MyPrepApp

Share Your Enthusiasm

This is your project. If you’re excited about it, you need to be able to share that energy with your audience. If you’re not, there’s a bigger problem than your pitch. There is no excuse for acting ‘cool’ or being stiff when you’re sharing your big idea. Your pitch should appear important and urgent. Your audience should be thinking – ‘Why hasn’t anyone thought of this before? This is something that needs to happen!’ Constructing your pitch to give this impression is vital to your success.

Stop Dancing

Even some of the best presenters still have nervous habits to break. For example, nervous speakers often seem to have little control over their legs, skipping around the stage, not even aware that they’re doing it. Once speakers have an awareness of what they’re doing with their bodies and how they can control their movements, it makes for a much more relaxed and easy-to-watch presentation. Jeanne shared some tips on how to move with a purpose and to cure that ‘shaky voice’ that always accompanies nervous situations.

Don’t Be Slide-Driven

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“ You and your message are your presentation. NOT your slides. Too often, slides drive a talk and the speaker’s and audience’s focus is on them.’ “

A lot of presenters get stuck reading the headlines of each slide and then following the information as it pops up on the screen. This is a comfortable, but boring way of getting through a presentation, and it puts the material ahead of the presenter themselves. When you give your pitch at a demo day or a conference, you are presenting *yourself* as much as you are presenting your ideas, your team, and your work so far. A sure way of failing to inspire anyone, is to take yourself out of the loop, and show a set of slides that attendees could have read through on their own in 2 minutes.

Make sure that slide creation is one of the last in your preparation steps. And, focus on creating visual, eye catching slides that will attract the audience’s attention and turn to you to learn more.

Jeanne was a vital part of our teams’ pitch success on Demo Day and we’d like to thank her for working with them so passionately. If you’d like to make a successful presentation or pitch, we can definitely recommend Jeanne’s work.

Jeanne Trojan

jmtcz.cz

@jmtcz

Meet the 2014 Founders: SentiSquare. Helping global brands become better listeners.

The last of the 7 from 2014, SentiSquare began as an academic project by Josef Steinberger, assistant Professor at the University of West Bohemia. I caught up with Josef this week to talk about SentiSquare, a “sentiment analytics” engine that will revolutionize the way that global brands engage with their customers online and offline.

Josef

Cofounders Josef Steinberger, and Tomáš Brychcín

Hi Joseph, where does the idea for SentiSquare come from?

Several years ago, I started to research opinion summarization at the University of West Bohemia. There is an enormous and ever growing number of opinions about various entities all over the internet. For example, on Facebook alone, on Ford Motorcars company page, there has been over 37000 comments during the last year. And most of the comments are in English. If we include local Ford pages (ones for different countries), Twitter, LinkedIn, Youtube and various discussion forums, we end up with over 1 Million comments. I think that gathering that data and making sense of it through summarization has a great commercial potential. With the initial idea, I entered the Microsoft Innovation Centre (MIC) accelerator and the idea saw some further development. From there, I moved to the StartupYard program. Tomas and Michal, our top two NLP researchers at the university, joined me and together, with valuable advices of StartupYard mentors we further developed the idea and SentiSquare finally crystallized into a workable business idea.

Is your whole team from academia? How did you all get together on this project?

Yes, all three founders are from the University of West Bohemia. I’m an associate professor and Tomas and Michal are finishing their PhD theses. We started working on sentiment analysis together at the beginning of the year. We ran experiments for a Semeval’s shared task [an international NLP research community evaluation campaign] and we were ranked 3rd out of 30 participating teams. We joined  forces for the brand-related opinion summarization project which I’d been already working on in the MIC program. Tomas brings the knowledge of semantic analysis and Michal’s expertise is in machine learning.

What will SentiSquare allow clients to do? What will its limitations be?

Sentisquare discovers the most important topics in social media content and automatically produces summaries of the topic-related comments. We can analyse millions of tweets, facebook posts, forum comments, and many other sources. It’s really the next generation of sentiment analysis. Basically, it does more than just produce sentiment polarity figures (e.g., how many times a brand was mentioned positively or negatively) but it answers the crowd sentiment question by tracking “key” opinions, e.i. opinions expressed by a large number of contributors. The trick is in identifying these opinions even when they are expressed in very different ways. These opinions drive brand reputation in a much more concrete way than “likes,” and so forthe. Sentisquare links topics across different brands, languages and periods, it will allow you to produce temporal, competitive and geographical comparisons. This will allow global companies and brands to get a good handle on their most common user complaints, the successes or drawbacks of their marketing campaigns, and their brand perceptions in a broad set of categories, for various demographics. The size of the data set limits the possibilities for the technology. If we don’t find enough relevant and content-rich comments about a brand (~1 thousand comments), the analysis won’t produce conclusive figures. To hone our models, we currently need over 1 Million domain-specific pieces of text, so this will apply to very big brands, probably with a global presence.

So you need a lot of data. what kinds of companies and people do you see as your likely customers?

Skoda [the leading Czech automaker, owned by Volkswagen Group], is a great example of a potential client. If they monitor what people are saying about the current car models, they can get inspiration on what people like, what they’d don’t like, what they want, and to which competing cars they compare Skoda’s models. This information can help in designing and marketing a new model. After the new one is out, the aggregation of the expressed sentiment about it can help in shaping the decisions taken. The power of sentiment analysis is in the fact that it goes beyond just sales figures and statistics. We can imagine this technology making the world a better place for everyone. For example, there are applications in entertainment as well. You know how Hollywood lives only on the box office take of whatever movie they release, no matter the quality of the film? Films all end up copying each other and looking pretty much the same. Plus, there’s a huge amount of risk in budgeting for a $150 Million film just because a similar one was successful. Well, what if our technology could help movie studios to understand what people like about their movies, and so allow them to *avoid* copying the things that don’t need copying. They could get ahead of trends, and really understand what the audience is yearning for before making the next film. Everybody wins.

What do you see as your primary competition in this field?

We feel that competition is a badly negotiated cooperation :laughs:. That means there is a lot of room in this market for new ideas, and new players. Even if current social media monitoring tools are nominally our competition, we’d rather position Sentisquare as a new layer on top of their functionality. We are investigating the possibility of cooperation with SocialBakers, BrandEmbassy, GoodData and eMerite, however, there are many others we would like to work with.

Josef does some deep thinking.

Josef does some deep thinking.

As an academic, what do you find most challenging about thinking in business terms, and talking to business people?

The first difference is that in business we need to think much more about the target group of users and the business benefit our solution brings. Also In research, we push the quality of the technological solutions. For example, if we improve the quality of sentiment polarity prediction by 2 percent, we could write a famous paper about it. In business, it is more about uniqueness of the idea and differentiation from the competition. Business is about practical, workable solutions that deliver, not just theoretical models.

How has your experience at StartupYard been so far? Which of the mentors has had the most powerful influence on your team and your direction as a company?

We’ve learned a lot about the business world. Now we have a good basis for pitching, business planning, marketing, sales, and positioning the company and so on. There were many mentors who gave up a valuable feedback. Jan Šedivý and Jaroslav Gergic helped us to elaborate the API strategy. Marcel Vargaeštok introduced us to what the marketing research agencies do. Adam Zbiejczuk connected us with the local social media monitoring community. Viktor Fischer share with us his knowledge about sales possibilities and company directions. And finally, there were crucial times when every positive feedback was important for us, like the one from Roman Stupka, Philip Staehelin or Jan Muehlfeit.

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Meet the 2014 Founders: MyPrepApp. Motivation, Not Information.

As we continue to introduce the Founders from StartupYard 2014 and their products, we bring you Vaclav Formánek, Founder and CEO of Educasoft, maker of MyPrepApp, a motivational planning device for exam preparation. 
Vaclav Formanek, getting passionate about education.

Vaclav Formanek, getting passionate about education.

Vasek, tell us about MyPrepApp, and Educasoft.

MyPrepApp is a mobile and web application that helps students to achieve on their important exams. It’s a way for students to avoid the stress of major exams without avoiding the actual studying: it gives you a reason to study, and it makes the process fun, and, we hope, a lot less painful.

Did you have trouble studying as a kid?

I was a kind of nerd as a kid. I started to have some problems with studying at high school and university, as I found there were much more interesting things to do than studying.

I started this project with my best friend Ondřej Menčel (Ondřej is CTO of Educasoft) more than two years ago. We loved playing games and we were fascinated with their motivational power. We were asking ourselves a question: if games are so cool that they motivate us to spend hours and hours solving problems in a virtual world, couldn’t we use some of their power to motivate ourselves to do real things, such as studying?

I was never a good studier. I guess that’s the typical experience, but it creates a lot of stress. I couldn’t ever decided what the important stuff was, and how to prioritize when I was studying. So I would procrastinate, and end up cramming for the exam at the last second out of panic. Everybody’s had that experience right? Studying was boring and nothing motivated me to start early. Have you ever had that dream where you show up for a test, but you aren’t prepared, and you don’t know what to do? That’s our inspiration.

MyPrepApp is molded out of our personal experiences. It creates a tailored study plan for exam preparation, and uses game rewards and support of friends to enhance students´ motivation to follow the plan and reach their study goals.

When I am saying “we” I am talking about our company Educasoft. Educasoft is a team of people who want to provide students a better way to prepare for exams.

Ondrej and Vasek taking a break on the TechSquare swing set.

Ondrej and Vasek taking a break on the TechSquare swing set.

Your team has already launched and generated revenue with a similar service in the Czech Republic: Hrave.cz. How did Hrave become MyPrepApp?

Well, we launched “Maturita hravě,” our first product, in preparation for the Czech exit examination, just a few days before the exam actually took place. So it was really a baptism by fire. It was just a last minute thing, so you can see a pattern here!

But, we were really surprised by the results. Within the first week, more than 5000 students tried out Hrave, and feedback was mostly very positive. When we were thinking what to do next, we decided to focus on what was crucial for passing the exam, and what’s really missing from existing products for exam preparation: tailored study plans and enhanced motivation to study. User feedback showed that the main problem with studying wasn’t informational, but motivational. This became the basis of the MyPrepApp model.

 

The education technology field is crowded. What makes MyPrepApp a potential stand-out in your thinking?

We take a different approach towards studying for exams. We see achieving on exams as the same type of goal as, for example, being able to run a marathon or losing 10 kilos, and we think we can use similar methods to help people achieve these goals. That´s why we are inspired by successful fitness and running apps such as Endomondo.

gamifikace plan

We are focused on students with low self-motivation. Students who need a study plan and who need to be intensively pushed to follow it. We think that this group of students has been ignored by existing exam preparation products. Most of these, like Kaplan Test Prep, Magoosh, or BenchPrep just assume the student is motivated from the outset… but we know that isn’t the case.

Our goal is to be the best preparation app for those students – the ones who need someone to tell them what to study and motivate them to do so.

What are the technical and business challenges you think you’re going to face in the next year or so?

The big technical challenge for us is creation of the study plan. We take it very seriously, as by recommending what students should study, we become partly responsible for them and their results. To be able to create a good study plan, we need to combine knowledge from many different areas – from the perfect knowledge of tests to the psychology of learning.

As for business challenges the biggest one will be to entry the US market. I think we will need a business partner to do it in the most effective way.

What strategy are you pursuing for bringing the platform to a global market? How will you secure and grow a strong content network?

Tom2

We have been developing the platform itself to be content independent, so it can be used for most of standardized exams, no matter which system they are for, in Czech republic, Poland or the US. While the exam systems are very different between different countries, our approach can remain constant.

As it is quite easy for content creators to use our platform, we can choose the best strategy for getting the relevant educational content for different countries and exams. Similarly, we can choose the best strategy to market MyPrepApp in different countries. We are now in the process of deciding for which countries to find strategic partners, and in which we can branch out on our own.

Which of the mentors at StartupYard have had the most profound impact on Educasoft during the past few months? How has the accelerator been for your team?

Generally the mentor sessions have helped us a lot to make our plans more precise, and prioritize the next steps. Roman Smola (Founder of Glogster EDU) had amazing knowledge about how to be successful in the US market with educational products. Vit Horky (CEO of Brand Embassy) has a really interesting approach to business development, that we learned a lot from.

Unfortunately I was the only team member who could atend most of the program during the first month of the accelerator as the rest of the team had to stay home working on the app so we could launch it as soon as possible. Though we find the accelerator very useful.

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Lindsay Taylor: “It’s Not a Pitch. It’s Their Story.”

This Tuesday, StartupYard 2014’s founders experienced a grueling workshop from Prague’s own Lindsay Taylor, actress, producer, performance trainer, and Founder of Prague Film and Theater Center (PFTC). She came in to coach the founders on their Demo Day pitches, and to share tips on how to perform under pressure, how to breath and relax, and how to deliver a powerful address. I caught up with Lindsay after the workshop to ask her for a few public speaking pointers.

Lindsay Taylor of Prague Film and Theater Center

Lindsay Taylor of Prague Film and Theater Center

Now that you’ve met with the founders of StartupYard 2014, what do you think is the most important thing for them to work on before the Demo Day?

I think to remember that they really are the BEST people to speak on their company (and their own) behalf.  And on Demo Day the audience will come to see exactly that.   They are all such great, motivated young minds and entrepreneurs, that for me the most important thing they need to work on is believing this fact.

Additionally the founders need to find a way to access this belief within themselves (via any number of relaxation, focus, awareness,clarity, improvisatory exercises) that gets their entire energy in a natural and comfortable place.  It is in this state that we can access our natural breath and posture, but more importantly allow us to see and hear you and essentially see and hear your story.  Because really, its not a pitch presentation.  It’s their story.  And you have to be brave, vulnerable, and present to tell your story.  Yet, this type of communication always makes an impact.

What tips would you give an inexperienced speaker to handle jitters before a big presentation?

Josef of Senti2 gears up for his monologue exercise.

Josef of Senti2 gears up for his monologue exercise.

Focus on the breath. Breathe through the nose and expand the diaphragm as you inhale.  Exhale with a controlled and slow breath exhausting the diaphragm. Try to regulate your breathing while you wait.  Try to think about feeling the energy of the room and the people in it, and less about what you need to say.

Don’t get me wrong, nervous and excited are good feelings as well.   You can use it to your advantage as its already giving you an electrifying energy that can drive you forward – just don’t let it get the best of you.  Breathe and find a way to channel nerves to focused relaxation.

A trick (shake your hands loose from your wrists repeatedly close to your time of speaking- it is a natural and easy way to trick your body into loosing some tension and access natural and relaxed breathing)

Repeat controlled breathing.  Your voice and the audience will thank you for it.  You will have more resonance, volume, and tone and color just by simply focusing on your breathe.  This also physically makes your brain happy with oxygen.  Improving clarity of thought, and ability to improvise.

You focused a lot on warmups and mental focus during our workshop. What are your favorite mental and physical warmups, and why?

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“The Hang”

My all time favorite is the roll over “hang”.   After stretching and elongating your entire body, bend like you are going to touch your toes, but instead just let go and hang.  Neck loose, head facing the floor, knees bent, feet shoulder with apart, arms hanging down to the floor.  The actor/presenter stays in this position, letting go of tension, allowing breath to release their body further towards the ground, allowing gravity to take effect.

“The Roll Up”

When you are ready, roll yourself up.   I’ve seen actors and performers stay in this position for 30 minutes before rolling up to actor neutral.  When you do decide to roll up, think about stacking your vertebrae one on top of the other- balancing your entire body each time you do so .  Your neck and head are the very last thing to come up.

“Balance”

The saying should be “balance up straight” and not “stand up straight” –  When we force our backs into having “good posture” we are automatically inserting tension and painful energy into our physicality.  But if we’ve found center based on a reset of your body (which is essentially what the hang is) this allows us to be in the most natural, easy, and upright position for body.  This is the single best thing I know to do to be present physically, mentally, and emotionally.
You should do this once a day, public peaking or no public speaking.

All of our founders speak English as a second language. What are some really effective techniques for training oneself to speak clearly and understandably?

 

Each founder had to deliver a dramatic monologue.

Each founder had to deliver a dramatic monologue.

Native English speakers need to stretch their mouths,  warm-up their vocal range, and exercise the various sounds before speaking in public. So as a non-native speaker this is even more true as you are most likely already struggling to place the sounds correctly in your mouth anyway.
A few top exercises to improve diction and articulation:
• Lip Trills:  Inhale through nose, expand diaphragm, push out all the air from your belly throw your closed lips in a controlled release, repeat. Your lips should vibrate and your nose will itch if you are doing it right.  Add variations in your pitch and explore your range of pitch, volume, and pace while doing this activity

• Big Face/Tiny Face:  Make your as wide and open as possible (mouth, eyes, eyebrows, cheeks.  Then quickly make your face as tiny and tight as possible.  Repeat  If you fully commit to the stretch, your face will feel ready for anything after.

• Repeat sounds from the belly voice such as Ba, Ta, Ga, Ma,Pa,  Ka, La, Fa, Na, Sa, Wa, Da, Ra – make combiations  BATAGATA, KATAPATA (faster and repeated)

• Tongue Twisters- There are plenty. The internet is full of them.   They work.  And you will get better at them.
Diction and articulation are essential to hearing you and understanding you.  Don’t skip this step.

 

About Lindsay Taylor: 

Taylor

Originally trained in theatre, Lindsay earned a degree in Theater Arts from McDaniel College. 

Lindsay splits her time between work with Prague based film studios and theater companies. Co-founder of the Prague Film and Theater Center, a network to connect creative professionals, create projects, and grow a database, she also works in film as a producer, casting director, acting/dialect coach, and AD. 

 

You can Connect with Lindsay and PFTC via:

 

Her Profile On LinkedIn

The PFTC Facebook Page

Facebook Group for PFTC

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